WinField Crop Adventure exterior rendering

WinField United

We needed to grab attention. We built a museum.

WinField United wanted to initiate an honest discussion with kids and their families about the daunting task of feeding a growing global population. We knew we needed to do something big to get the conversation started. So, we helped build a museum called the WinField Crop Adventure. Perhaps the first marketing-led effort of its kind.
Tags
Design, Brand Experience, Public Relations
fair oaks farm wall map
fair oaks farm corn process

It’s important that we demystify the work of farmers for the 98% of Americans who don’t have a direct connection to where their food comes from.

Chris Policinski – President & CEO, Land O'Lakes

What If Wall with people watching
Family engaging with interaction

The highly interactive, technology-driven experience uses videos, touchscreen displays, interactive puzzles and games to demonstrate the science behind farming. 

plant roots at WinFIeld Crop Adventure
underground at WinField Crop Adventure

The Results

34% Engagement
rate for Crop Adventure-related Facebook posts
35 Million
media impressions including virtually all agriculture trades and mainstream outlets such as The Huffington Post
500,000
annual visitors
Next Project EMT Instagram Booths