C O L L E + M c V O Y
Explore Minnesota Tourism Instagram Booth Mockup

Explore Minnesota Tourism

Unboxing Minnesota

To entice the people to visit Minnesota, we had Minnesota visit the people. We helped Explore Minnesota Tourism create MNstagram booths and shipped them across the country to give potential visitors an #OnlyInMN experience to share.
Tags
Advertising, Social, Experiential
birds flying over lake in BWCA
First Avenue Stars on Wall

…and best of all, a full drum kit, allowing folks to jam along with tunes playing over the sound system.

ADWEEK

inside-booth
Explore Minnesota Instagram Booth Image from Social Media
Explore MN instagram booth through a phone
Yep, the people loved it
(over one million of them interacted with the booths online and in person)
Next Project Grain Belt Beer