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Minnesota State Lottery scratch games provide welcome fun from the grind of the rat, er hamster, race, in a new campaign by Colle+McVoy. The TV spots feature hamsters comically interacting in human-like scenarios that represent the monotony of the human rat race. After the situations are set up for the viewer with very detailed miniature sets and voiceover dialogue, a scratch game is dropped into the scene to the huge relief of the hamsters who begin to play the game.