Woman in Associated Bank coffee shop commercial

Associated Bank

Challenging people to challenge their banks

People have become less and less trusting of their banks. So we gave people a simple task: challenge your bank. It’s a rallying cry that demands more from the institutions we trust to handle our money.

Associated Bank is introducing a campaign that pokes fun at how some banking practices would play out in other industries.

The New York Times

The Result

brand awareness, affinity and business line growth
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