Solution

We conducted user studies that revealed the features most desired by consumers, such as where to fish and general how-to information. We then combined with the style and functionality of TakeMeFishing.org to the launch the brand into the mobile space. A first-of-its-kind in the category, it became the go-to resource for planning a day on the water. Initial data shows the mobile site is helping produce double-digit increases in overall site traffic. And shortly after launch, it was celebrated as a must-see mobile experience by Communication Arts and Creativity — and named the FWA’s Mobile Site of the Day.