Solution

By creating search queries in Collective Intellect and Radian6, we analyzed how people shared their Super Bowl experiences across the social Web via tweets, Facebook updates, blog posts and more. Once our analysis was complete, we designed an infographic to visually display the top ten themes and served it up using the Google Maps API. To bring awareness to Super Chatter™, we relied entirely on the media that covered the Super Bowl to spread itself. One tweet and Facebook post sent thousands of visitors to collemcvoy.com/superchatter, where they spent an average of 23 minutes browsing through the infographics. While the idea of Super Chatter was spreading through social media, our brand sentiment was the most favorable it has ever been, and visits to the Work section at collemcvoy.com increased 40 percent.