People For Bikes: Logo Design
With more people riding bikes than ever before, the time for a national movement to improve bicycling was upon us. That led us to create an entirely new brand — People for Bikes. A movement to make our world a more bike-friendly place — to build more trails, paths and bike lanes, to make riding safer and more accessible for everyone.
In order for our campaign to succeed, we needed to speak, and appeal to, all different types of riders — something few other bike advocacy groups are doing. We created a clean and approachable logo and icon system and developed a tone that is accessible, fun and inviting to all who share a passion for being on two wheels. peopleforbikes.org »