People For Bikes: Creating The Largest Bicycle Movement In The U.S.
people for bikes , bike , cause marketing , design , award winning , recreation
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People For Bikes: Creating The Largest Bicycle Movement In The U.S.

Bikes Belong Branding

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Solution

To achieve this goal, we created People for Bikes, a national movement to improve the future of biking. We started by developing a brand icon and design system that is joyous yet authoritative, nationalistic, personal and credible. The primary focus of our Web experience is to get cyclists, both casual and enthusiast, to raise their hands in support of a better future for bikes. The same look and feel that inspired our icon came to life on peopleforbikes.org. In addition to learning about bike-friendly initiatives taking place across the country, visitors are encouraged to sign our pledge and get others to do the same. Names collected will be used to lobby representatives in Washington, D.C., to create better and safer bike paths, lanes and trails. More than 225,000 riders have signed the People for Bikes pledge, making Bikes Belong the largest bicycle advocacy group in the United States.

Our work for People For Bikes was selected in AIGA's "365 | Design Effectiveness" exhibition at the AIGA National Design Center in NYC and featured in the September 17th, 2011 weekend edition of The Wall Street Journal. See the article>>

Challenge

Bikes Belong is a nonprofit organization with one mission: Put more people on bikes, more often. Our charge was to help Bikes Belong create a safer, more bike-friendly world. In order to appeal to all different types of riders, we needed to create a brand with universal appeal. A brand that spoke to the hard core bike messenger crowd as well as the suburban family that enjoy bike rides for recreation and a little family bonding.