Our first campaign for Mammoth Mountain was, in some ways, like a grand opening. For decades, Mammoth’s jaw-dropping topography and famous terrain were only accessible by car - preferably the 4x4 variety. But with new air service from Los Angeles, the Bay Area and beyond, Mammoth’s 11,000-foot summit is now accessible to all. Higher than any West Coast resort, we introduced the tagline, "The top of California".

Side note: This year, more than ever, Mammoth is living up to its name. It was officially recorded as having the most snow in the world after a storm dumped more than 13 feet of the white stuff.

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