Land O’Lakes: Website Redesign Case Study
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Land O’Lakes: Website Redesign Case Study

Land O'Lakes Site Redesign

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Visit the site: www.landolakes.com »

Solution

A completely redesigned landolakes.com helps consumers interact with the established brand in new ways. Built to appeal to both less-experienced, tech-savvy moms and more-seasoned cooks and bakers, the site features a modernized color palette, engaging photography and better social connectivity. The Test Kitchen section highlights the brand’s expertise with tips, photos and how-to advice. Intuitive searching gets you to great recipes quickly. And recipe pages are designed with the user in mind, featuring enhanced functionality, while themed collections trigger more ideas. With more than 3,000 recipes and 5,000 pages, sharing the simple goodness of everyday food has never been more user friendly.

Challenge

Land O’Lakes has been a key ingredient in America’s kitchens for generations. But there was an opportunity for its interactive experience to connect with a new generation of consumers — and continue to make sure longtime visitors felt right at home.