Solution

To attract the attention of busy growers, we mailed them a locked metal box that included a personalized URL with information on how to unlock it. While on the website, they viewed a short video that demonstrated just how effective InterLock^® really is. Inside the lockbox was a sample of the product and a brochure that reviewed its benefits. Was it successful? Commonly, direct mail has about 6 percent open rate, but this particular campaign experienced a trackable open rate of around 50 percent. Moreover, more than one-third of those who saw the demonstration locked in an order of InterLock^® for themselves.