Colle+McVoy: Squawq Case Study
Collemcvoy - Squawq


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Solution
Since it didn’t exist, we created it ourselves. Squawq™ leverages the Twitter API and features an intuitive user interface where brands can analyze tweet volume, popular keywords, hashtags, most-vocal authors and frequently shared links. By logging into Squawq via Twitter, users can access the application using their existing Twitter credentials. Within months of launch, Squawq generated thousands of users, actively monitored 100 tweets per second, and stored more than 75 million tweets to the database. Not to mention it provided a much-needed ear to the ground for our clients.
Challenge
As Twitter continued its massive growth in late 2009, we wanted to figure out an easy and intuitive way to track what people were saying about our clients’ brands on the microblogging platform. At the time, a one-stop application that let a brand easily monitor tweets about its brand was nonexistent in the marketplace.