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Caribou Coffee: Outdoor
Video: Caribou Outdoor Ad Video
As a part of the Caribou Coffee’s "Life is short. Stay awake for it." brand campaign, we took to the streets to evolve the tagline from a purely caffeinated message to a seize-the-day mantra. To keep it fresh and create additional buzz, we made over 30 different creative out of home executions. Some of which have won Obie awards for their excellence in outdoor advertising.