Posted 07/26/2010 in Work
PEOPLE FOR BIKES
With more people riding bikes than ever before, the time for a national movement to improve bicycling was upon us.
That led us to create an entirely new brand - People for Bikes. A movement to make our world a more bike friendly place - to build more trails, paths and bike lanes, to make riding safer and more accessible for everyone.
In order for our campaign to succeed we needed to speak, and appeal to, all different types of riders – something few other bike advocacy groups are doing. We created a clean and approachable logo and icon system and developed a tone that is accessible, fun and inviting to all who share a passion for being on two-wheels.
Posted 07/26/2010 in Work
CARIBOU COFFEE – OUTDOOR
As a part of the Caribou Coffee's "Life is short. Stay awake for it." campaign, we took to the streets to evolve the tagline from a purely caffeinated message to a seize-the-day mantra. After all, there really is a lot to stay awake for. And a good cup of coffee sure helps.
Posted 07/26/2010 in Work
TAUBMAN SHOPPING CENTERS - MALL SITE REDESIGN
A mall website should be like that little black dress: Fashionable, yet very functional. So for Taubman, owner and manager of upscale shopping malls across the United States, we redesigned each mall’s website to better reflect the fashion-forward shopping and entertainment experience.
Posted 07/15/2010 in Press Room
Colle+McVoy Named Agency of Record for Zimride
MINNEAPOLIS, July 15, 2010 – Today Zimride, the leading online rideshare community, named Colle+McVoy agency of record.
“Colle+McVoy clearly gets how to build a brand and its breadth and depth of capabilities blew us away,” said John Zimmer, COO, Zimride. “Our main objective is to make “Zimride” a verb and create a new form of transportation that changes consumer behavior for good.”
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Posted 06/10/2010 in Press Room
Colle+McVoy Wins Explore Minnesota Tourism Account
MINNEAPOLIS, June 10, 2010 – Colle+McVoy has been selected as the advertising agency for Explore Minnesota Tourism, the state agency responsible for promoting travel in Minnesota. The agency was chosen following a competitive review process.
“We were impressed by Colle+McVoy’s approach, which offered the best combination of strategy, creativity, effectiveness and return on investment,” said John Edman, director, Explore Minnesota Tourism. “The team demonstrated an understanding of the business and presented a great campaign that will be flexible and work across several mediums.”
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