Posted 12/19/2008 in Work
COLLE+McVOY’S WINTER RETREAT
To help relieve the stresses of the holiday season, we created a winter retreat at snowdin.com. There you can frolic with a yeti, pilot a blimp or deliver the evening post to the town folk. No need for long johns or an electric blanket. All you’ll need is your 3-D glasses.
Posted 12/16/2008 in Work
MINNESOTA STATE LOTTERY - MINNESOTA MILLIONAIRE RAFFLE
Who hasn’t occasionally allowed themselves to daydream about what they’d do with a million bucks? In these animated spots for the Minnesota State Lottery’s Minnesota Millionaire Raffle, we see three different dreams grow, evolve and, eventually, go a little bit too far.
Posted 12/09/2008 in Work
YAHOO! MESSENGER EMOTICAROLERS WEBSITE
Posted 12/09/2008 in Press Room
Interactive Work Driving Tremendous Growth At Colle+McVoy
MINNEAPOLIS, Dec. 9, 2008 – The year will end with flying digital colors for Minneapolis-based advertising agency Colle+McVoy and its thriving interactive marketing capabilities.
Colle+McVoy expects to end 2008 with revenues at an eight-year high, driven, in part, by interactive growth. Interactive billings have increased more than 300 percent in the past year and now account for nearly 25 percent of the agency’s overall revenue.
New, high-profile assignments have come from ESPN, Yahoo! Messenger, Aveda, Recreational Boating & Fishing Foundation and Manhattan Toy Company, to name a few. “We recognized early on that interactive would play a critical role in our clients’ marketing successes, so we have invested heavily in elevating our digital expertise across all disciplines,” said Christine Fruechte, President and CEO, Colle+McVoy. “And we continue to attract top interactive talent to help fuel our growth.”
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Posted 11/20/2008 in Press Room
Smashing New Colle+Mcvoy Spots Break New Ground For Daily Lottery TV Show
MINNEAPOLIS, Nov. 20, 2008 – Remember the old lottery TV shows where the ping pong balls shoot up clear tubes to reveal the winning numbers of the day? Well, people aren’t really watching the balls with breathless anticipation anymore. While the unique Minnesota State Lottery (MSL) Daily Drawing Show still airs each night around the state, Colle+McVoy has drastically changed the format to get more people to watch. Instead of floating ping pong balls, viewers now get plummeting cast iron balls.
Called The Daily Drop, the new 60-second Drawing Show launched last night and will rotate throughout the year more than 50 spots of former objects of desire, like an old car, outdated dining room set, poorly-tuned piano or leaky aquarium, being demolished by 84 lb. cast iron balls. After the demolition, a voiceover says, “…Let’s drop the winning numbers and see if we can’t get you a new car” (or whatever object was destroyed that night) in an effort to inspire more people to play. The show then reveals the winning numbers on different falling balls.
“People love to see stuff get destroyed, so we used this visual to get people to tune into the show,” said Dave Keepper, group creative director, Colle+McVoy. “The new concept also inspires more people to play with the hopes of replacing their old, almost kicked-to-the-curb items with brand new ones.”
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