Posted 06/26/2009 in Press Room
Colle+McVoy Recognized At 2009 Cannes Lions Festival
Erbert & Gerbert’s work short listed in viral video category
MINNEAPOLIS, June 25, 2009 – Colle+McVoy was recognized today at the 56th annual Cannes Lions 2009 International Advertising Festival in Cannes, France, the world's only truly global meeting place for professionals in the communications industry who want to keep ahead of the curve.
Colle+McVoy was shortlisted in the Cyber Lions category for its viral video for Erbert & Gerbert’s Subs & Clubs, which celebrated the company’s 20th anniversary with the creation of a 20 foot air vortex cannon. The “Candle Cannon” was used to accurately blow out candles on a 20th anniversary cake from 180 feet away, and the feat was humorously captured on video and posted at http://www.candlecannon.com. The Web site featured footage of the cannon’s construction, behind-the-scenes action, a free downloadable Erbert & Gerbert’s coupon and a computer-mouse-operated air cannon that visitors could use throughout the Web site.
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Posted 06/12/2009 in Press Room
Colle+McVoy At The Webby Awards
Colle+McVoy and client Taubman Centers attended the star-studded 13th Annual Webby Awards on Monday, June 8 in New York to accept the People’s Voice Award in the viral marketing category for www.YearbookYourself.com. More than a half a million votes were cast in the Webby Awards, the largest turnout in Webby history. When it launched last fall, http://www.YearbookYourself.com became an instant hit and a pop culture phenomenon with more than 15 million visitors and coverage on countless Web sites and blogs, as well as on the CBS Early Show. The fun was wildly infectious, inspiring Taubman Centers to launch the next generation of YearbookYourself.com this summer.
Posted 06/03/2009 in Press Room
Colle+McVoy Receives Two Gold Effie Awards
Colle+McVoy received two gold Effie Awards tonight at the the 41st annual Effie Awards in New York. The Effie Awards are the pre-eminent awards in the industry honoring the most effective marketing communications campaigns.
Colle+McVoy received a gold award in the Culture & The Arts category for its work with Rhymesayers Entertainment and the underground hip-hop duo Atmosphere. Colle+McVoy created a Web site that reflects the duo’s unconventional and grassroots approach to connecting with fans. The site, www.PaintThatSh**Gold.com (or http://www.PaintItGold.com), allows fans to hear tracks from the much-anticipated album When Life Gives You Lemons, You Paint That Sh** Gold while they “tag” any Web site on the Internet.
In the David vs. Goliath category, Colle+McVoy received a gold effie for its overall marketing approach for Erbert & Gerbert’s Subs & Clubs. Working with a limited budget, the program celebrated the company’s 20th anniversary with unexpected executional elements such as a 20 foot air vortex cannon with a corresponding microsite and viral videos; as well as in-store identity, advertising and guerrilla marketing tactics. This is the second time in the last three years that Colle+McVoy has received recognition in this category.
“Our clients expect game-changing ideas that make a significant impact on their business,” said Christine Fruechte, president & CEO, Colle+McVoy. “This recognition is a testament to our client partners and the creativity, passion and effectiveness of our work.”
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Posted 05/05/2009 in Press Room
Colle+McVoy Wins Acclaimed Internet Honor
Yearbook Yourself from Colle+McVoy on Vimeo.
YearbookYourself.com wins Webby People’s Voice Award
MINNEAPOLIS, May 5, 2009 – The Colle+McVoy-produced Web site http://www.YearbookYourself.com won the coveted People’s Voice Award today in the viral marketing category of The 13th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.
“We are absolutely thrilled to win this award, especially in such a competitive category of one of the toughest award shows out there,” said Mike Caguin, executive creative director, Colle+McVoy. “Creating an idea that goes viral is one of the biggest challenges in marketing. This award recognizes the hard work of many people, as well as the forward-thinking of our client partner, Taubman Centers.”
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Posted 05/01/2009 in Press Room
Colle+McVoy Recognized At Best of NAMA
Agency wins first place for DuPont Crop Protection and Novartis Animal Health
MINNEAPOLIS, April 30, 2009 – Colle+McVoy received eight awards from The National Agri-Marketing Association (NAMA) during the recent national 2009 Best of NAMA awards ceremony in Atlanta. The Best of NAMA program recognizes excellence in advertising, public relations and digital communications in agribusiness and related industries.
“Colle+McVoy has an enduring commitment to creating best-in-class communications for the agricultural industry,” said Christine Fruechte, Colle+McVoy president and CEO. “It is an honor to receive recognition for creating game-changing ideas for our clients.”
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