Pressroom

Take Me Fishing Wins Web Marketing Association Awards

Posted 10/06/2009

Minneapolis, October 2009 – The Colle+McVoy-created Take Me Fishing campaign Web site won several awards in the Web Marketing Association’s 13th annual WebAwards Competition. TakeMeFishing.org, the premier online destination for boaters and anglers to learn, plan and equip for a day on the water, was honored as an Outstanding Web Site in all four categories it was entered: education, leisure, non-profit and sports. In addition, the site’s social network, Fishington – The Fishing & Boating Capital of the Internet, was recognized with the Social Network Standard of Excellence.

"We are thrilled with all of the recognition TakeMeFishing.org has received and for being the most comprehensive boating and fishing Web site nationwide," said Mike Caguin, executive creative director, Colle+McVoy. "It’s a testament to our client partner and the creativity, passion and effectiveness of our work."

More than 2,000 sites from 45 countries were judged in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. This recognition puts the organization behind the site, the Recreational Boating & Fishing Foundation (RBFF), in an esteemed group of past winners including the American Heart Association, ESPN, Lexus, United Nations Foundation and Walt Disney Parks & Resorts Online.

"We’re delighted to be recognized by the Web Marketing Association for our work that inspires participation in boating and fishing," said RBFF President and CEO Frank Peterson. "TakeMeFishing.org was developed to make planning a trip, buying a fishing license, designing a dream boat or checking out the latest equipment easy for anyone. This is an exciting affirmation that we’re on the right path."

Since re-launching the site in April 2008 with a new design, improved navigation and enhanced usability, TakeMeFishing.org has received more than 4.1 million unique visitors. In 2009, the site also earned recognition from the American Society of Association Executives (ASAE), the Public Relations Society of America (PRSA) and the Webby Awards. A complete list of winning sites can be found at WebAward.org.