Pressroom
PGA tees it up to Colle McVoy’s PR division, Exponent
Posted 10/25/2007
Agency awarded 2009 PGA Championship marketing campaign
MINNEAPOLIS (Oct. 25, 2007)—The PGA of America and Hazeltine National Golf Club has selected Exponent to provide public relations and related services for the 2009 PGA Championship. One of the four major professional golf tournaments for men, it will be hosted by Hazeltine National Golf Club in Chaska, Minn., August 10-16, 2009. This marks the second PGA Championship where Exponent has provided public relations services.
“We were looking for a public relations agency that could take the Championship to the next level in this market utilizing traditional and non-traditional communication vehicles,” said Michael Belot, 2009 PGA Championship tournament director. “Exponent clearly demonstrated their category experience, creativity and commitment to make the 2009 PGA Championship our most successful one yet.”
“Exponent delivered great results in 2002,” said Patrick Hunt, 2009 PGA Championship Executive Committee member and partner of Hunt Adkins Advertising Agency. “Already, their sports expertise has helped the Championship to get off to an unprecedented start.”
“We could not be happier the PGA saw value in our sports marketing experience and we’re thrilled to be partnering with such a prestigious organization again,” said Riff Yeager, Exponent’s managing director. “Our goal is to saturate this region and generate excitement and awareness, elevating the PGA Championship’s stature as a premier global sporting event.”
About the 2009 PGA Championship
The 2009 PGA Championship will be played August 10-16, 2009, at the Hazeltine National Golf Club in Chaska, Minnesota. The PGA Championship features the strongest field in golf and is considered one of the largest sporting events in the world. Since 1916, golf’s best professionals have been competing for the PGA Championship’s coveted Wanamaker Trophy; including past champions Tiger Woods, Phil Mickelson, Vijay Singh, Davis Love III, Jack Nicklaus, Sam Snead, Gene Sarazen, Ben Hogan and Walter Hagen.
About the PGA of America
The PGA of America is the world’s largest working sports organization comprising 28,000 men and women golf professionals who are the recognized experts in growing, teaching and managing the game of golf while serving millions of people throughout its 41 PGA Sections nationwide. Since its founding in 1916, The PGA of America has enhanced its leadership position in a $62 billion-a-year industry by growing the game of golf through its premier spectator events, world-class education and training programs, significant philanthropic outreach initiatives and award-winning golf promotions. Today’s PGA professional is the public’s link to the game, serving an essential role in the operation of golf facilities throughout the country.
About Exponent PR
Exponent Public Relations delivers smart, insight-driven campaigns that shake up the status quo and build share-of-voice leadership for its clients. Founded in 1980 as Colle+McVoy Public Relations, the award-winning public relations agency creates and sustains believers in its clients’ brands, including Buffets, Inc.; CHS Inc.; DuPont Crop Protection; Erbert & Gerbert’s Subs & Clubs; General Mills; Minnesota State Lottery; Nestlé Purina; North American Olive Oil Association; Novartis Animal Health; and Vistakon, a division of Johnson & Johnson Vision Care, Inc. Exponent Public Relations is a Colle+McVoy partner and a member of the MDC Partners network. For more information, visit www.exponentpr.com.