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Colle+McVoy’s New Aveda Hair Color Site Inspires Women To Wonder “What If…?”

Posted 03/04/2010

MINNEAPOLIS, March 4, 2010 – A new Aveda™ Web site created by Colle+McVoy provides women with a playful glimpse of how changing the color of their hair could change everything.

Launching today, the site www.AvedaColorKarma.com promotes Aveda’s salon hair color services and lets visitors discover their "Color Karma," which is the fate that awaits them upon changing the color of their hair. With the help of Facebook connect, users are given a personalized, hypothetical story detailing the exciting turn of events that accompanies their transformation.

Single and brunette? Color Karma might send you running off to Brazil with a cute boy after finding yourself going blonde. Married, but looking for a little change? After going auburn, Color Karma might have you opening up an organic restaurant or designing a sexy line of eco-shoes. No two karmas are the same.

"Almost every woman thinks about changing things up a bit," said Eric Husband, group creative director, Colle+McVoy. "We wanted to add a fun twist to the outcome—you’re not just changing the color of your hair, you’re changing the color of your life."

"Hair color is such a social topic. Women often tear out beauty inspirations from magazines and share them with friends," said Rachel Ostrum, global marketing director, brand programs, Aveda. "In the same way, we wanted to create a fun, shareable experience ripe for social networking and help our clients understand the distinct advantages of Aveda hair color services."

Visitors to the site can also share their Color Karma on Facebook, enter to win an Austrian spa getaway and receive a $20 gift certificate for their first hair color service at an Aveda salon.