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Colle+McVoy is creating more Buzz

Posted 10/12/2007

Agency named ADWEEK MAGAZINES Buzz Awards Finalist

MINNEAPOLIS (October 12, 2007) — Adweek has named Colle+McVoy a finalist for the ADWEEK MAGAZINES Buzz Awards.  The Buzz Awards recognize excellence in the marketing industry’s best efforts to connect consumers with brands.  Colle+McVoy is a finalist in the special events category.

“A primary objective for many of our clients is to create an experience that gets people talking about a brand,” said Mike Fetrow, executive creative at Colle+McVoy.  “In this case, it was baking up a first-of-its-kind cake that would feed 72,000 Minnesota State Lottery winners at the Taste of Minnesota.”

The event reached more than 6.5 million people in Minnesota and across the nation, helping Scratch Games hit a four-year record high and increasing sales by 18 percent.

This is the second year in a row that ADWEEK MAGAZINES has nationally recognized Colle+McVoy for its guerilla marketing and grassroots event expertise.