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Colle+McVoy is 2007 CEBA Awards Winner

Posted 10/09/2007

"Innovation" in New Holland North America Tractor Ads

MINNEAPOLIS (October 9, 2007) Colle+McVoy today announced it is the recipient of the 2007 Creative Excellence in Business (CEBA) Award for its New Holland North America "Innovation" campaign, which was presented at the 12th Annual Creative Excellence in Business Advertising Awards ceremony in New York City. The CEBA Awards honor outstanding business-to-business advertising in the communications industry with a $25,000 grand prize.

"We are honored to be recognized by our peers but also want to thank our client, New Holland, for embracing such a bold campaign. This work differentiates the New Holland brand and has had a tremendous impact on the dealer network and sales," said Christine Fruechte, president of Colle+McVoy.
 
The winning ad, which ran in Farm Progress Group publications, features a picture of a tractor parked on a desert with the headline: "Perhaps more innovation than spreading manure deserves." New Holland North America, a company steeped in a history of more than 100 years which was also linked to the Ford Motor Company at one time, charged the creative teams at Colle+McVoy with strengthening the New Holland brand, increasing market share and improving dealer satisfaction with the New Holland brand image during a time of declining sales in the high-horsepower tractor market. The result was a fresh campaign and a unique look at advertising tractors.