Pressroom

Colle+McVoy Named Digital Agency For Land O’Lakes Dairy Foods

Posted 01/07/2010

MINNEAPOLIS, Jan. 7, 2010 – Today Colle+McVoy was named digital agency for Land O’Lakes Dairy Foods Division of Land O’Lakes, Inc. The agency will manage the consumer Web site including strategy, creative, production and development.

“We are very impressed with Colle+McVoy’s interactive expertise and technical capabilities,” said Thea Keamy, Vice President Retail Cheese & Marketing Services, Land O’Lakes. “It was imperative that the team we selected resonated with our team, which was apparent with Colle+McVoy throughout the selection process.”

Colle+McVoy will build and maintain landolakes.com, including the LAND O LAKES® Simple Rewards® Club, oversee search initiatives, and provide comprehensive Web analytics support.

“We are thrilled to expand our relationship with Land O’Lakes to the consumer foods business,” said Christine Fruechte, president and CEO, Colle+McVoy. “We value our ongoing partnership and look forward to helping build deeper relationships with consumers online.”

Becoming digital agency for the Dairy Foods business of Land O’Lakes is the next chapter in the agency’s transformative growth story. Colle+McVoy’s interactive billings have doubled since 2007 and now account for more than 40 percent of the agency’s revenue. The agency overall has experienced remarkable year over year growth in recent years and expects this momentum to continue in 2010.