Pressroom

Colle+McVoy Holiday Gift Is Something To Squawq About

Posted 12/17/2009

MINNEAPOLIS, Dec. 17, 2009 – Colle+McVoy is giving the gifts of data, measurement and awareness to its clients this holiday season. The agency created, produced and developed as a holiday gift a new Twitter analytics tool that gives clients significant insight about their businesses, as well as a competitive advantage going into 2010.

Introducing Squawq, a Twitter analytics web tool that tracks and aggregates information about brands, trends or topics. Colle+McVoy created Squawq to provide its clients with one of the most well-designed and user-friendly tools that allows them to measure and track what’s being said about their brand (and their competitors) on Twitter.

“We, as an agency, not only recognize the importance of analytics, we whole-heartedly embrace it,” said Mike Caguin, executive creative director, Colle+McVoy. “Our goal was to give our clients a gift of long term value to their businesses. We also wanted to provide one of the best-looking, easiest-to-use Twitter analytics tools out there that we know will be of great use in the digital space.”

Squawq allows users to track and analyze Twitter content about a topic (up to three terms) over time. Reporting features include information about tweet volume, as well as the most vocal authors, popular keywords, hashtags, and urls associated with a user’s search. These measurements are tracked over time, allowing users to review trends in discussion, whether they are happening today or a month ago. Squawq also features a real-time search utility, which enables immediate analysis of the most recent 500 posts of any Twitter search term.

While the full functionality of Squawq is reserved for clients, friends and employees of Colle+McVoy, every person in the Twitterverse has the opportunity to use Squawq’s real-time search facilities to see the power of Squawq at a glance. The agency is also providing access to the product on a case-by-case basis via a form on the Web site. Full access to all of Squawq’s reporting features may be made available to the general public in the future.

Squawq is the newest development by Colle+McVoy, which has an ongoing commitment to digital innovation. You can follow the most recent developments for @Squawq on Twitter.