Pressroom

Colle+McVoy Creates New Kiehl’s Web Site With Pow

Posted 09/28/2009

MINNEAPOLIS, September 28, 2009 – Colle+McVoy launched a new Web site today to build buzz online and support the in-store campaign for a new range of products by Kiehl’s, the premium American skin and hair care brand.

ExpressYourPOW.com brings the restorative powers of the new Kiehl’s Acai Damage-Repairing Skincare to life in a pop-art comic strip creator that lets loyalists and new audiences express themselves by writing their own super power story. Users can create a single frame thought or dabble with creating an entire strip where they can personalize the look of their character and input texts to create their own story. The result can be shared via e-mail, Facebook or Twitter.

"The Acai berry is considered a super powered antioxidant," said Mike Caguin, executive creative director, Colle+McVoy "We wanted to tie in the benefits and restorative powers of the Kiehl’s Acai line in a fun way that lets people express their own POW or super power story as inspired by the new products."

Kiehl’s Acai Damage-Repairing Skincare collection is comprised of Performance-Proven, 100% Natural Origin Super-Antioxidant Organic Açaí Berry. The collection helps skin repair the visible effects of both physical and environmental damage, while helps to stimulate skin’s natural renewal process and restore skin’s tone, texture, and elasticity due to environmental oxidation, sun exposure and other external skin stressors.