Press Room
Colle+McVoy Work Recognized As Finalists in Two 2008 Effie Award Categories
Posted 04/11/2008
MINNEAPOLIS (March 7, 2008) — The Effie Awards Competition has named Colle+McVoy a finalist in two categories for the second consecutive year. The Effie Awards are among the advertising industry’s most recognized and most competitive national awards competitions. The awards program honors creative ideas that achieve results and are grounded in clearly defined strategies. The agency’s work on behalf of Nestlé Purina Veterinary Diets is a finalist in the Pet Care category while work on behalf of Case IH is a finalist in the Agricultural/Industrial/Building category.
“We are proud of our work on behalf of these recognized brands and honored to be partnering with clients who have made such an impressive impact in their respective industries,” said Christine Fruechte, President and CEO at Colle+McVoy.
The 2008 Effie final round of judging will be held March 12 – 13. Gold, silver and bronze winners will be recognized this June in New York City. A year ago, Colle+McVoy was awarded a Gold Effie in the Agriculture/Industrial/Building category on behalf of New Holland and a Silver Effie in the David vs. Goliath category on behalf of the August Schell Brewing Company. The agency has garnered an impressive 114 awards during the past year, receiving national recognition in media outlets such as “CNN Headline News,” The New York Times, SCREEN magazine and more.
Colle+McVoy Awarded New Business In First Quarter
Posted 04/01/2008
MINNEAPOLIS, April 2008 – Colle+McVoy began 2008 on a high note. The agency was awarded several new business accounts that will take full advantage of its expertise in the consumer products, health & wellness and entertainment industries.
Aveda Corporation has teamed up with Colle+McVoy to design and build a promotional microsite to launch in the Fall and is intended to drive awareness and trial of Aveda Men’s product line.
iMainGo, a consumer electronics company specializing in portable, high-quality sound systems, tapped Colle+McVoy to conduct consumer research and develop a new brand identity system and new packaging for a holiday retail push in major retail department stores, including Target, Virgin Mega Stores and Radio Shack.
Minneapolis-based independent record label Rhymesayers Entertainment has partnered with Colle+McVoy to create an online experience for fans of its underground hip-hop duo Atmosphere and the much-anticipated release of their newest album. The site is expected to launch in May.
Fruechte Named CEO At Colle+McVoy
Posted 02/26/2008
She Becomes the First Female CEO at a Major Twin Cities Advertising Agency
MINNEAPOLIS (February 26, 2008) — Colle+McVoy today announced that Christine Fruechte has been promoted to Chief Executive Officer for one of the region’s most prominent advertising agencies.
“Christine’s accomplishments as president of Colle+McVoy over a relatively short period of time are remarkable,” said Miles Nadal, chairman and chief executive officer of MDC Partners, Colle+McVoy’s parent company. “She has built tremendous momentum for the agency with great new business growth, nationally recognized creative work and some of the best talent in the United States.”
The promotion and new title come after nearly four years of strategic leadership at the agency. Fruechte became president of Colle+McVoy in 2006 after serving as director of client services. Under her leadership, Colle+McVoy has experienced enormous growth and recognition.
Agency growth is at a seven-year high with each of the agency’s top ten clients achieving record-setting results in 2007. In addition to tenured client relationships, Colle+McVoy has welcomed an impressive list of new clients, including Johnson & Johnson, Aveda, Manhattan Toy, Erbert & Gerbert’s and the Recreational Boating & Fishing Foundation as well as DuPont, Bellisio Foods, the PGA of America and Wolfgang Puck Catering through Exponent, Colle+McVoy’s public relations division.
This growth and momentum has led to the addition of more than 60 new employees at the agency. Many of these hires were in Colle+McVoy’s Interactive group whose billings have more than doubled.
“I’m incredibly proud of the world-class caliber of our creative product and the clear results that we have delivered to our clients. That, more than anything, has driven our growth and is key to our ongoing success,” Fruechte said.
In the last year, Colle+McVoy’s work has been featured in numerous national media outlets such as CNN Headline News, ESPN and The New York Times. The advertising industry has also taken notice with national recognition, including coveted EFFIEs, the Grand CEBA, AdWeek Buzz Award, Silver Anvil, AIGA and Best of Show at NAMA among others. Colle+McVoy and Exponent also dominated locally with Best of Show at The Show and PRSA Classics.
Colle+McVoy Continues Top Talent Hires
Posted 01/21/2008
Agency Announces Additions in Three Disciplines
MINNEAPOLIS (January 21, 2008) – Award-winning advertising agency Colle+McVoy, Inc., today announced three additions to its Creative, Digital and Account Management groups.
Todd Zerger has been hired as Interactive Associate Creative Director. He joins the agency from Periscope, where he worked onprojects for national consumer brands like Red Bull and Arctic Cat.
“Todd is an amazingly gifted individual,” said Mike Fetrow, executive creative director for Colle+McVoy. “We are excited about the many ways in which Todd’s talents will be infused into the work at Colle+McVoy.”
Metin Sozen is the newest member of the Creative group and will perform duties as an Art Director. Sozen received his education at Bilkent University in Turkey and the New York Institute of Technology. Prior to joining Colle+McVoy, Sozen was employed at BBDO where he worked on SPAM, Allsteel and Famous Dave’s barbeque restaurants.
“Metin brings a unique global creative perspective to the agency,” explained Mike Fetrow, executive creative director for Colle+McVoy. “We’re looking forward to the innovative ideas and creative work that he produces and inspires in the group.”
Adam Kmiec is the newest member of the Digital group, and will perform duties as Interactive Account Director. Kmiec joins Colle+McVoy from ConAgra foods where he was responsible for the interactive market planning of more than 30 national brands.
“Adam brings a wealth of experience with national brands to the agency,” said Patty Henderson, director of the Colle+McVoy Digital group. “As our clients’ multi-media needs become increasingly important, having Adam on the team will provide great value.”
Stacy Janicki has joined the Account Management group as Account Services Director.
“We are thrilled to welcome Stacy to the agency,” said Tom Lindell, director of Account Management at Colle+McVoy.” Stacy has deep knowledge and experience in the consumer marketing and branding space, which adds further depth to our team.”
Prior to joining the agency, Janicki worked for Campbell Mithun and Martin Williams on a number of national consumer brands such as Microsoft Corporation, General Mills, Anheuser-Busch, Gold’n Plump and ConAgra Foods.
Colle+Mcvoy Takes Best Of Show times two at Region III NAMA Awards
Posted 01/11/2008
Ad Agency Garners Two Best in Show and 24 Awards at Midwest NAMA
MINNEAPOLIS (January 11, 2008) — Colle+McVoy won two Best of Show and an impressive 24 awards during the National Agri-Marketing Association (NAMA) Region III Best of NAMA Awards. Award-winning work included campaigns for New Holland North America, CHS, CROPLAN GENETICS, AgriSolutions and Novartis Animal Health.
“We are proud of these campaigns and the opportunity to partner with innovative leaders in the agribusiness industry,” said Christine Fruechte, Colle+McVoy’s president.
“This region has some of the toughest competition in the category,” said Phil Johnson, Colle+McVoy’s chief operating officer and 2007 NAMA Marketer of the Year. “We are humbled and honored to receive recognition from the National Agri-Marketing Association.”
All first-place and merit winners may advance to the national NAMA awards ceremony, with the winners being announced on Wednesday, April 16, 2008 in Kansas City.
The Best of NAMA Awards are the agribusiness industry’s leading awards program, covering advertising and public relations. The National Agri-Marketing Association serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness.
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