Press Room
Colle+McVoy Viral Videos Thrill Would-Be Anglers
Posted 06/06/2008
Master Casters Videos Launch Today on New Take Me Fishing™ Web site
MINNEAPOLIS, June 6, 2008 – A new series of viral videos launching online today casts fishing in a whole new light, hoping to lure more people to the sport.
Featuring amazing casting feats by three expert anglers, the “Master Casters” videos developed by Minneapolis-based ad agency Colle+McVoy can be seen on www.TakeMeFishing.org or www.MasterCasters.org. Seven different videos show sport legends Gary Hain, Chuck Devereaux and Aaron McAlexander performing awe-inspiring tricks rarely seen before, like casting a line to crack an egg 50 yards away, hitting clay pigeons in mid-air and casting a line into a net a mile away.
“The videos depict a fun and exciting side of fishing and boating that many people haven’t seen before,” said Mike Fetrow, Colle+McVoy executive creative director. “The tricks contain the kind of surprise and entertainment value that today’s consumer seeks out on the Internet. The videos also show the passion that anglers have for the sport and encourage people to pick up a rod and reel themselves.”
“We’re proud to launch the Master Casters videos this week on TakeMeFishing.org,” said RBFF president and CEO Frank Peterson. “We hope these amazing casting tricks will help draw newcomers into the sport and to our newly re-designed Web site, where anglers of all ages and experience levels can learn, plan and equip themselves with everything they need to go boating and fishing.”
The viral videos will be featured in online advertising and in a commercial running on ESPN television. They are part of an integrated Take Me Fishing campaign Colle+McVoy developed for the Recreational Boating & Fishing Foundation (RBFF). The campaign, which reaches anglers of all ages and experience levels and encourages them to boat and fish, extends through all brand elements, including a new logo, print advertising, consumer event display system, grassroots program and Web site.
Colle+McVoy Lures Fishing Enthusiasts
Posted 06/06/2008
Take Me Fishing™ Brand Is Overhauled and Web Site is Re-Launched
MINNEAPOLIS, June 6, 2008 – It’s easy to tug at the heartstrings of fishing enthusiasts, but you can’t always reel them in to fish. Or so the Recreational Boating and Fishing Foundation (RBFF) found out after learning that its most recognizable brand - TakeMeFishing.org – was appealing with its sentimental and meaningful images, but it wasn’t inspiring people to boat or fish more.
As a result, RBFF teamed up with Minneapolis-based ad agency Colle+McVoy to overhaul the brand and launch an integrated marketing campaign that reaches anglers of all ages and experience levels and encourages them to boat and fish. The campaign extends through all brand elements, including a new logo, print work, consumer event display system, grassroots program and Web site, which is the centerpiece of the campaign. All points-of-contact ultimately direct consumers to www.TakeMeFishing.org.
“Our new site has become the most comprehensive boating and fishing Web site nationwide,” said Frank Peterson, president and CEO of RBFF. “Like never before, we have made it easier for people to renew a fishing license, research boats, find the best fishing spot or pick up a rod for the first time. We’ve tried to answer any boating or fishing question someone might have, whether they’re a seasoned angler or novice.”
TakeMeFishing.org re-launched in May, but new viral videos appear on the site today and a new social networking component launches in July. Featuring more than 2,500 pages of content, the site includes a comprehensive “Fishopedia” resource of fishing –related information, a database of more than 12,000 boating and fishing locations across the U.S., pages devoted to kids, and state pages that provide the most accurate localized information available.
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Colle+McVoy Creates An Innovative Website
Posted 05/15/2008
PaintItGold.com Lets Users Graffiti the Web
MINNEAPOLIS, May 15, 2008 – When the underground hip-hop duo Atmosphere wanted to involve their fans in the release of their new album, they partnered with Minneapolis ad agency Colle+McVoy to create a site that reflects the group’s unconventional and grassroots approach to connecting with fans.
The site, www.PaintThatSh**Gold.com (or www.PaintItGold.com), allows fans to hear tracks from the much-anticipated album When Life Gives You Lemons, You Paint That Sh** Gold while they “tag” any website on the Internet. From www.WhiteHouse.com to www.Google.com, no site is safe.
“We arm Atmosphere fans with virtual tools so they can make their mark across the Web, which is now a giant canvas at their disposal,” said Mike Fetrow, Colle+McVoy executive creative director. “It also enables fans to interact with Atmosphere and their music in a truly relevant way. This gives the group an edge during an uncertain time in the music industry.”
While the site launched last week, a beta version was leaked to a select group of fans, helping the album gain immediate traction. Its debut at number five on Billboard’s Top 200 List and at the top of the iTunes hip-hop chart marks a new high for Atmosphere and their label.
“We always try to involve our fans with our music as much as possible,” said Sean Daley “Slug” of Atmosphere.
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Colle+McVoy Named Best of Show at Best of NAMA National Awards Competition
Posted 04/18/2008
Work for New Holland North America wins Best of Show; agency receives most first-place awards for multiple client campaigns
MINNEAPOLIS (April 18, 2008) – The National Agri-Marketing Association (NAMA) awarded Best of Show, 13 first-place awards, and multiple merit awards and finalist mentions to Colle+McVoy and the agency’s clients during the April 16 national 2008 Best of NAMA awards ceremony in Kansas City. This is the second consecutive year Colle+McVoy has earned Best of Show honors in national NAMA competition.
The Best of NAMA program recognizes excellence in advertising, public relations and digital communications in agribusiness and related industries. Finalists are forwarded from regional competitions throughout the country, with only two finalists entering national competition in each category.
“We are thrilled to be recognized for work done on behalf of so many of our clients and in so many categories,” said Christine Fruechte, Colle+McVoy CEO. “Every year, the bar is set significantly higher in this dynamic business category. We are fortunate to have clients who are leaders in their segments and who strive to deliver effective communications programs. We are proud of the work we do, collaborating with our agribusiness and companion animal clients.”
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Colle+McVoy Partner Exponent Public Relations Is Best in Show for the Second Straight Year
Posted 04/11/2008
MINNEAPOLIS (March 28, 2008) – For attracting the attention of sub sandwich lovers using an integrated marketing campaign, Exponent Public Relations received Best in Show for the second year in a row from the Minnesota chapter of the Public Relations Society of America (PRSA). The award was presented on behalf of Erbert & Gerbert’s Subs & Clubs during the 30th Annual Minnesota PRSA Classics Awards. The agency garnered a total of 11 awards in crisis communications, media relations, blogs, writing and marketing categories.
“For two years running, Exponent has received the highest honor the local public relations community has to give,” said Riff Yeager, Exponent Public Relations’ managing director. “And the credit goes not only to our traditional public relations expertise, but also to the integrated marketing approach that defines this agency.”
The PRSA Classics Awards recognize the best in the public relations field and are divided into categories representing the best tactical executions and the best in entire programs.
In addition to the Best in Show, Exponent was honored for the following work for six clients, including Johnson & Johnson Vision Care, Minnesota State Lottery and Nestlé Purina.
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