Press Room
New Colle+McVoy Lottery Campaign Makes The Fun Last Longer
Posted 10/01/2008
Minnesota State Lottery launches new longer-playing game during record-breaking period for Lottery sales
MINNEAPOLIS, Oct. 1, 2008 – To launch a new longer-playing game for the Minnesota State Lottery (MSL), Colle+McVoy created three television spots that humorously draw out the fun of playing.
The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way. The tagline “Make The Excitement Last Longer” drives home the message.
“Everyone knows what it feels like to win and they can imagine what it’s like to win big,” said Dave Keepper, Colle+McVoy group creative director. “The spots focus on the thrill of this emotion and then drag it out to encourage people to play the longer game.”
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Colle+McVoy And The Minnesota State Lottery Win Best of Batch Award
Posted 10/01/2008
MINNEAPOLIS, October 1, 2008 – Colle+McVoy and the Minnesota State Lottery (MSL) walked away with the “Best of the Batch” award at the 2008 North American Association of State and Provincial Lotteries (NASPL) annual conference in Philadelphia on September 27th. The team also won three categories and was a finalist in 14 categories at the event, which recognizes the best of advertising, communications and promotional programs.
The MSL/Colle+McVoy team won the “Best of the Batch” award for its “Hook, Lund & Sinker Ice Chest” campaign. This marks the first time the MSL has won this prominent award. The “Hook, Lund & Sinker Ice Chest” program also won in the category of Print Advertising: Retailer Signage/Merchandising. Other winning campaigns include the “Welcome to Fabulous Vegas-ota Tour,” which won the Special Events Promotion category, and the “Running of the Elvises” entry, which took top honors in the category of Potpourri Promotion.
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Colle+McVoy Expands Creative Talent
Posted 08/26/2008
Agency Announces Four Additions to Creative Group
MINNEAPOLIS, August 26, 2008 – Minneapolis-based advertising agency Colle+McVoy announces four additions to its creative department.
Derek Till has joined the agency as senior art director. Till has more than six years of experience in the industry working on brands such as the Minnesota Wild, Detroit Pistons, University of Minnesota, Nike, Bauer, PBS, Cub Foods, SUPERVALU, the Minnesota Twins and Blue Cross Blue Shield. At Colle+McVoy, Till is assigned to the Minnesota State Lottery, Purina, Free Arts Minnesota, New Holland, Johnson & Johnson, Groovy Girls and Recreational Boating & Fishing Foundation (RBFF) accounts.
Anna Giacomini has been hired as Colle+McVoy’s newest senior designer. Giacomini brings more than twenty years of graphic design experience, including work for American Express Financial Advisors, General Mills, Hormel Foods, Starkey Hearing and Park Nicollet. She will be working on Johnson & Johnson, The Vision Care Institute™ (TVCI), CHS, and IBA.
Innovative Online And In-center Experience Takes Teens Back In Time For Back To School
Posted 08/07/2008
Taubman Centers “Yearbook Yourself” Campaign Launches During Back-To-School Retail Period
MINNEAPOLIS, August 6, 2008 – To drive more teens and their parents into its malls for back-to-school shopping, Taubman Centers is taking them back in time. The national mall owner and operator partnered with Colle+McVoy to create an innovative online and in-center experience that allows teens to see what they might have looked like when their parents were in school, all while catching up on current back-to-school fashions.
The campaign features a new website, www.YearbookYourself.com, which launched this week and allows visitors to upload their photos and morph their faces onto yearbook photos spanning five decades. They can easily move from the 1950s through the 1990s and see themselves with the hair and fashion styles of the times while listening to music inspired by that era. Simultaneously, they can learn about the fashion styles and trends of the eras and which stores, found at Taubman Centers, carry today’s hottest back-to-school fashion and styles.
“We wanted to offer teens and their parents a fun and unique online experience that allows them to interact with our brand and talk about our stores,” said David Goldberg, Taubman, vice president, marketing and sponsorship. “The back-to-school shopping season is one of the most important times of the year for our retailers, so it was our goal to show how they are forward thinking when it comes to current trends and fashions.”
The site also features "homeroom" pages that allow visitors to save their favorite yearbook photo to a page and then invite friends to post their photos as well. Once invited friends post their photos, a virtual yearbook page is created. Shared links allow friends to view each others’ homeroom pages. They can also save, print, email or post their yearbook photo creation to a webpage or social network site.
“Teens can have a lot of fun with the site and technology, as well as connect in ways that are intuitive to them,” said Mike Fetrow, executive creative director, Colle+McVoy. “But it was essential for the site to also highlight current back-to-school trends and Taubman retailers to encourage teens and their parents to visit a store they might not otherwise visit while shopping for school.”
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Colle+McVoy Continues Winning Streak with PERC Victory
Posted 07/18/2008
Named lead agency after highly competitive search
MINNEAPOLIS, July 18, 2008 – Colle+McVoy continues its streak of new business wins after being named lead agency for the Propane Education & Research Council (PERC). The PERC win is significant for the agency, which was officially selected by PERC’s board of directors on Thursday, July 17, after competing in an extensive and highly selective process against other award-winning creative agencies.
“The Colle+McVoy team came in with a direct and enthusiastic effort that helped them rise to the top,” said Roy Willis, President and CEO, PERC. “And their strategic and creative approach to address our specific marketing goals was on target. We look forward to aligning our teams to reach these goals.”
“We are thrilled by the challenge and responsibility PERC has presented us,” said Christine Fruechte, President and CEO, Colle+McVoy. “We look forward to promoting the use of propane and expanding public awareness of its many uses and environmental advantages. The assignment will take full advantage of the incredibly talented and integrated team we’ve built over the last few years, as well as our exceptional ideas, which continue to attract more and more attention.”
Colle+McVoy will provide strategic marketing support to PERC’s various programs from the beginning of the research and development process through to the broader consumer and trade marketing efforts. The assignment includes creative, interactive, public relations, relationship marketing and contact planning for both consumer and business-to-business activities. Creative is expected to launch in 2009. The campaign budget has not been finalized.
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