Press Room

Colle+McVoy Continues New Business Momentum and Welcomes New Clients

Posted 11/19/2008

MINNEAPOLIS, November 2008 – Colle+McVoy was recently awarded new business, including work for Yahoo! Messenger, and continues to grow organically with new projects from existing clients like Novartis Animal Health U.S., Inc.

Colle+McVoy is developing an interactive strategy for Yahoo! Messenger to help the company connect with its most loyal users. The campaign will launch primarily in the United States in 2009 and eventually expand into other countries.

For Novartis Animal Health, Colle+McVoy is developing consumer and trade advertising, as well as veterinary clinic promotions for its Sentinel and Interceptor brands. The campaign will break next spring.

Colle+McVoy And Johnson & Johnson Win Gold At MM&M Awards

Posted 11/17/2008

MINNEAPOLIS, Nov. 17, 2008 – Colle+McVoy and Johnson & Johnson Vision Care won a gold award in the direct marketing category at the recent Medical Marketing & Media (MM&M) Awards in New York. The MM&M Awards recognize exceptional creativity and marketing effectiveness in healthcare.

“We are honored to win this award,” said Christine Fruechte, president and CEO, Colle+McVoy. “Being recognized by the industry adds to the overall success of the program, which far exceeded expectations.”

Colle+McVoy with Johnson & Johnson Vision Care won for the “Give Your Glasses the Day Off Program,” which was designed to change optometrists’ prescribing behaviors and make 1-DAY ACUVUE® MOIST® the preferred single-use back-up lens for eyeglass wearers. The direct mail program kit included tools to help doctors initiate conversations with their patients about occasional contact lens wear for lifestyle needs. The pilot program resulted in high participation levels from targeted optometrists.

In just four years the MM&M Awards, sponsored by the business publication Medical Marketing & Media, has evolved to become the premier program in the industry. Each year the entries are judged by an independent panel of judges who represent all sectors of the industry.

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Colle+McVoy Wins Big At The Show

Posted 11/17/2008

Agency awarded gold, silver, bronze and merit awards

MINNEAPOLIS, Nov. 17, 2008 – Colle+McVoy won 50 awards at The Show, the annual advertising industry awards sponsored by the Advertising Federation of Minnesota. The agency won two gold awards, five silver honors, 23 bronze and 20 merit awards.

“The Show represents the best advertising in Minnesota and we’re proud to be a part of this exceptionally creative community,” said Christine Fruechte, President and CEO, Colle+McVoy.

Colle+McVoy was awarded for creative work for Recreational Boating & Fishing Foundation, Erbert & Gerbert’s, Rhymesayers Entertainment, Minnesota State Lottery and more.

The Show is a widely recognized standard of excellence in the advertising industry. The awards honor the best work in advertising, design and interactive, as well as student work.

Colle+McVoy Creates Dreamy New Animated Lottery Spots

Posted 10/16/2008

Stop-motion animation allows millionaire daydreams to come to life

MINNEAPOLIS, Oct. 16, 2008 – Daydreams are allowed to get of hand, but sometimes they humorously go too far, as depicted in a new Colle+McVoy television campaign breaking Oct. 20 for the Minnesota State Lottery’s Millionaire Raffle game.

To generate excitement and inspire players to dream about what they’d do with $1 million, three stop-motion, hand-animated 30-second spots simulate someone doodling a fantasy on the back of a lottery ticket after a voiceover asks “What would you do with a million dollars?” Each time, the daydream goes a bit too far and the dreamer needs to pull back on the fantasy. But the dreamer controls the destiny.

“The Minnesota Millionaire Raffle is unique in that ticket holders get weeks or even months to think about what they might do with a $1 million,” said Dave Keepper, Colle+McVoy group creative director. “Creatively we went in this direction by allowing the Raffle ticket to be the hero and become a canvas for people to dream a little, or a lot.”

The hand-drawn nature of the animation and “mouth-created” sound affects produce an unpolished look that makes the spots more accessible to all players. The three spots include: “Cabin Island,” when a dream cabin turns into a tourist nightmare, “Snow-bot,” when the desire for a new snow blower escalates into a massive snow robot dumping snow on Wisconsin, and “Roller Coaster Restaurant” when a fantasy restaurant goes from simple diner to major theme park. The campaign also includes four radio spots that mirror the television themes.

“Each daydream could be real to a lot of people, so they can relate to the spots,” said John Mellein, director for marketing, Minnesota State Lottery (MSL). “The goal of our advertising is to showcase the fun that surrounds our tickets.”

In its third year, the Minnesota Millionaire Raffle game launches Oct. 19 and the $10 tickets will be on sale through Dec. 31 or until they sell out. The game features a fixed number of tickets, creating the Lottery’s best chance to win a million dollar prize. Two players are guaranteed to win $1 million on Jan. 1, 2009. There are also a number of other prizes available, ranging from $500 to $100,000. Raffle tickets can be purchased at any Minnesota State Lottery retailer.

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Colle+McVoy and New Holland Win Coveted Awards At Business Advertising Show

Posted 10/10/2008

MINNEAPOLIS, Oct. 10, 2008 – Colle+McVoy and New Holland Agriculture won first place in their category and were awarded first runner up to the grand prize at last week’s 2008 Creative Excellence in Business Advertising Awards (CEBA) in New York. The award show, hosted by American Business Media, honors creative excellence in the best business-to-business media advertising campaigns in the US.

“We are honored to have received this highly coveted award again this year,” said Christine Fruechte, president & CEO, Colle+McVoy. This year’s CEBA entry for the New Holland ad, When Machines Take over the World, positions New Holland as the brand of the future with cutting edge technologies and won first place in the category Two-page Spreads and Larger. In 2007, Colle+McVoy and New Holland won the Grand CEBA at the event.

“We are proud to have received this recognition from our peers in the advertising industry,” said Dawn Fox, communications manager, New Holland. “We see the benefits of this intrusive creative work everyday – in our customers’ eyes, our retail environments and ultimately in the sales results.”

In 1995, American Business Media brought together some of the top advertising minds in the nation to recognize the brilliance of business-to-business advertising, and the CEBA awards were born. The CEBAs represent more than business-to-business and a $25,000 grand prize, they have become a gold standard of creative recognized by advertising peers and clients alike, and highlight the breadth, reach, and innovation of some of the world’s top agencies.

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