Press Room
Posted 04/22/2010
MINNEAPOLIS, April 22, 2010 – Colle+McVoy received several awards from The National Agri-Marketing Association (NAMA) during last night’s national 2010 Best of NAMA awards ceremony in Kansas City. The Best of NAMA program recognizes excellence in advertising, public relations and digital communications in agribusiness and related industries.
“Colle+McVoy is dedicated to creating powerful communications that lead the agricultural industry,” said Christine Fruechte, Colle+McVoy president and CEO. “We are grateful and honored to receive this recognition of our teams’ impactful strategic thinking and fresh creativity.”
Colle+McVoy received a first place award for its “Answer Plot®” campaign created for Winfield Solutions, LLC. The multimedia campaign strategically encouraged growers to attend firsthand Answer Plot® Program experiences that showcased the technological benefits of Winfield Solutions, LLC products.
Colle+McVoy also earned a first place award for the “This Could Be the Year” campaign created for Nestlé Purina PetCare Company’s line of Purina® Pro Plan® dry dog diet food. The campaign advertisements, targeted to dog breeders and enthusiasts, used beautiful photography and bold headlines to emphasize the influence of high-quality nutrition on a dog’s performance.
Colle+McVoy also received a merit award for company magazine work on behalf of CHS Inc. These national awards are in addition to eleven regional NAMA awards won by Colle+McVoy and Exponent PR, the public relations division of Colle+McVoy.
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Posted 04/16/2010
You can help Yearbook Yourself capture the Webby People’s Voice Award. Look for us in Interactive Advertising section, Best Use of Social Media category.
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Posted 04/13/2010
MINNEAPOLIS, April 13, 2010 – The Colle+McVoy-produced Web site www.YearbookYourself.com won the award in the online category of the 2010 Buzz Awards. The Buzz Awards honor the best in brand/media integration and recognize campaigns that catch fire, produce brilliant product placements and use media in innovative ways that invade pop culture.
“Winning this award in the online category is a real honor and a testament to our digital expertise,” said Mike Caguin, executive creative director, Colle+McVoy. “Generating buzz for a client is one thing, but creating something that becomes a pop culture phenomenon is rare. We are grateful for our forward thinking clients like Taubman who appreciate transformative ideas.”
There is only one winner per Buzz Award category (17 total) and YearbookYourself.com is the only winner in the online category, which recognizes the most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign. As a result, the site will be profiled in a full-color spread in the May 3rd Buzz Awards section in Adweek, Brandweek and Mediaweek and online. This is the second Buzz Award for Colle+McVoy, which won in 2007 for the Minnesota State Lottery “Don’t Belittle Powerball” campaign. A full list of 2010 winners can be found at A full list of 2010 winners can be found at www.adweekbuzz.com..
Over the last two years, www.YearbookYourself.com became an instant hit and a pop culture phenomenon featured on more than 45,000 Web sites, blogs and media, including USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. Numerous high-profile personalities embraced it including Lance Armstrong and Pee Wee Herman and Evan Williams, co-founder of Twitter, changed his profile picture to a Yearbook Yourself photo. More than 15 million visitors uploaded photos to the site to see themselves with classic hairdos and in vintage outfits spanning five decades. Once "yearbooked," people sent their pictures to friends and posted them to blogs and social networking sites (more than 11 million Yearbook Yourself photos were shared via email or posted to Facebook). And the Yearbook Yourself Facebook fan page garnered 70,000 fans.
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Posted 04/08/2010
MINNEAPOLIS, April 8, 2010 – Colle+McVoy enhances its leadership and client offerings with the promotion today of Stacy Janicki to director of account management.
In her new position, Janicki will continue to play a key role with clients, such as Caribou Coffee and the Recreational Boating & Fishing Foundation, as well as take on additional responsibilities with the day-to-day management of the account management department with a focus on continuing to deliver game-changing ideas, high-valued service and a passion for creativity that grow client businesses.
“This promotion is a reflection of Stacy’s true gift as a leader of people, a driver of breakthrough thinking, a trusted client partner and a champion of great work,” said Chris Lawrence, director of client services, Colle+McVoy.
Since joining Colle+McVoy in 2008, Janicki has excelled and become an indispensible asset to the account management team because of her senior leadership across a portfolio of brands and contributions to critical agency growth initiatives. Janicki has helped the agency see tremendous growth and transformation, as well as brought about industry recognition and the acquisition of new business. Colle+McVoy is winning significant new business against national competitors and has welcomed an impressive list of new clients in the past year, including: Caribou Coffee, Land O’Lakes Dairy Foods, Yahoo!, Discovery Communications and Kiehl’s. The agency has experienced remarkable year over year growth in recent years and expects this momentum to continue in 2010.
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Posted 04/01/2010
MINNEAPOLIS, April 1, 2010 – Exponent PR, Colle+McVoy’s public relations division, is a finalist in two categories of the Public Relations Society of America (PRSA) 2010 Silver Anvil Awards. The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil and Award of Excellence winners will be announced at the Silver Anvil Celebration Event on June 3 in New York.
Exponent PR is a finalist in the Public Service (Business) Category for the “Helping Brand Lends Helping Hand to Fight Hunger” program, an effective cause-marketing campaign for General Mills and Feeding America, the nation's largest domestic hunger-relief charity. To extend their commitment to fighting hunger in America, General Mills’ Hamburger Helper® launched Show Your Helping Hand™, a national hunger relief campaign in partnership with award-winning singer and actress Beyoncé Knowles and her Survivor Foundation. Exponent helped ignite awareness and build momentum for the campaign throughout the year.
The agency is also a finalist in the Marketing Business to Business (Products) Category for the “New Vision Plants Seeds of Growth for DuPont” program. To spark the imagination of employees, as well as bring a new customer promise to life for external audiences, DuPont Crop Protection tapped Exponent PR to implement a campaign the shifted perceptions and helped build sales in a declining market with sharp competition.
“Our clients expect game-changing ideas that make a significant impact on their business,” said Tom Lindell, managing director, Exponent PR. “This recognition is a testament to our client partners and the creativity, passion and effectiveness of our work.”
PRSA has selected 134 finalists from 823 entries this year. Silver Anvil winners in all categories are automatically considered for the Best of Silver Anvil Award, representing the finest example of public relations programming in 2009. The Best of Silver Anvil recipient also will be announced at the Silver Anvil Celebration Event.
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