Press Room
Posted 12/17/2009
MINNEAPOLIS, Dec. 17, 2009 – Colle+McVoy is giving the gifts of data, measurement and awareness to its clients this holiday season. The agency created, produced and developed as a holiday gift a new Twitter analytics tool that gives clients significant insight about their businesses, as well as a competitive advantage going into 2010.
Introducing Squawq, a Twitter analytics web tool that tracks and aggregates information about brands, trends or topics. Colle+McVoy created Squawq to provide its clients with one of the most well-designed and user-friendly tools that allows them to measure and track what’s being said about their brand (and their competitors) on Twitter.
“We, as an agency, not only recognize the importance of analytics, we whole-heartedly embrace it,” said Mike Caguin, executive creative director, Colle+McVoy. “Our goal was to give our clients a gift of long term value to their businesses. We also wanted to provide one of the best-looking, easiest-to-use Twitter analytics tools out there that we know will be of great use in the digital space.”
Squawq allows users to track and analyze Twitter content about a topic (up to three terms) over time. Reporting features include information about tweet volume, as well as the most vocal authors, popular keywords, hashtags, and urls associated with a user’s search. These measurements are tracked over time, allowing users to review trends in discussion, whether they are happening today or a month ago. Squawq also features a real-time search utility, which enables immediate analysis of the most recent 500 posts of any Twitter search term.
While the full functionality of Squawq is reserved for clients, friends and employees of Colle+McVoy, every person in the Twitterverse has the opportunity to use Squawq’s real-time search facilities to see the power of Squawq at a glance. The agency is also providing access to the product on a case-by-case basis via a form on the Web site. Full access to all of Squawq’s reporting features may be made available to the general public in the future.
Squawq is the newest development by Colle+McVoy, which has an ongoing commitment to digital innovation. You can follow the most recent developments for @Squawq on Twitter.
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Posted 12/07/2009
More than 50 Colle+McVoy employees to gather in shorts and T-shirts today to encourage bold climate action
WHAT: Leaders from more than 180 nations are meeting in Copenhagen today (Dec. 7)
for the start of the United Nations' Climate Change Conference (COP15) to develop a new international global climate agreement. To send a strong message to these leaders and encourage them to take bold action against global warming, employees of local ad agency Colle+McVoy (pronounced “Call Mick Voy”) will gather today in Peavey Plaza to shed their winter gear and wear summer clothing on a cold Minnesota December day. The unusual image could become reality if action against global warming is not taken.
Colle+McVoy has strong ties to COP15 since the agency is part of a select team of communication agencies from around the world that produced the high-profile international movement Hopenhagen to drive action on climate change at COP15. Copenhagen has officially adopted the Hopenhagen campaign and is showing its support by converting its City Hall Square (Rådhuspladsen) to “Hopenhagen LIVE.”
WHO: More than 50 people in shorts and T-shirts and on beach towels in downtown Minneapolis. Summer is coming to downtown Mpls!
WHEN: Monday, Dec. 7, 2009 12:30 – 1 pm
WHERE: Peavey Plaza
MORE: The Colle+McVoy created the Hopenhagen Web site, Hopenhagen.org, and social media components (e.g., http://www.facebook.com/hopenhagen and http://twitter.com/hopenhagen) give citizens, governments, nonprofits and businesses the tools to rally support for a positive outcome at the conference. Hopenhagen allows citizens to become active participants in the climate change dialogue and make their voices heard by world leaders and the conference delegates attending COP15.
Hopenhagen is a movement generated by the International Advertising Association representing the global advertising industry in support of the United Nations. The creative concept for the campaign was developed by global advertising agency Ogilvy & Mather and is being activated around the world by the agency and its multiple partners, including Colle+McVoy, Ketchum, Take Part, Zazengo, and others. For additional information and photography, go to http://www.hopenhagen.org.
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Posted 12/02/2009
MINNEAPOLIS, Dec. 2, 2009 – A new campaign by Colle+McVoy for the Minnesota State Lottery (MSL) brings the real excitement of playing a raffle game to life.
Breaking today, the campaign features three 30-second television spots that use the element of surprise to build excitement for the Lottery’s new Minnesota Millionaire Raffle game. Each spot features a game-show-like host who wheels a large raffle drum into busy locales where unsuspecting patrons are encouraged to play an instant raffle. The spots are built on genuine reactions as people go from shocked and reluctant to actively participating and cheering.
“We wanted to demonstrate the fun of playing a raffle game through the reactions of real people, not actors,” said Dave Keepper, group creative director, Colle+McVoy. “We didn’t know what we were going to get when we rolled in, which was part of the fun, and you can see that in the spots.”
The television and radio spots run statewide. Other components include billboards, bus shelters, a 30-second radio spot and a unique mall mobile featuring a tumbling raffle drum appearing in the Twin Cities area. All the elements can be viewed here http://tinyurl.com/collemcvoyraffle.
“The Minnesota Millionaire Raffle campaign brings the excitement of the raffle directly to Minnesotans and reminds them how fun it is to play,” said John Mellein, director for marketing, Minnesota State Lottery. “We’re offering more bonus prizes this year to make our holiday-oriented game even more exciting to play.”
In its fourth year, the Minnesota Millionaire Raffle game will run until Dec. 31, 2009. With a limit of 500,000 tickets and two guaranteed $1 million winners drawn on New Year’s Day, this game gives Minnesotans their best chance of winning a $1 million than any other Minnesota Lottery game. This year’s prizes have been expanded to include a Ford Fusion Hybrid, trips to Las Vegas and Hawaii, plus Lottery tickets and other prizes. Raffle tickets are $10 and can be purchased at any Minnesota State Lottery retailer.
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Posted 11/12/2009
New campaign focuses on uniquely reformulated, gourmet chocolate drinks
MINNEAPOLIS, Nov. 12, 2009 – Gourmet chocolate deserves to be revered, which is why Caribou Coffee, the second-largest gourmet coffeehouse operator in the world, is launching its first-ever television campaign to promote the decadence and deliciousness of its new reformulated chocolate drinks.
"This is the first of several significant and exciting product introductions at Caribou Coffee and we’re the first coffeehouse operator to reformulate all of our mochas and chocolate beverages using real, all-natural chocolate," said Caribou Coffee senior vice president of marketing Alfredo Martel. "We wanted to use a high-awareness vehicle like television to be certain that consumers knew what a big deal this is for the brand and what a wonderful impact it will have on their daily chocolate drink order."
Breaking today (Nov. 12), the 30-second spot titled "Get Real: Chocolate" features a couple of pretentious male and female marionettes having a shallow conversation in a mall when a scrumptious-looking Caribou Coffee mocha drink stops them in mid-sentence. They are unhappy to learn they can’t drink Caribou Coffee because they are "not real."
"The marionettes are a fun, lighthearted way to drive home the point that Caribou Coffee uses real ingredients,” said Eric Husband, group creative director, Colle+McVoy. "But it goes beyond ingredients. Walk into any Caribou Coffee and there’s this very real, genuine vibe—it’s what separates them from competitors. We wanted to convey this authenticity of the Caribou Coffee brand."
The spot will run for six weeks on cable stations in Caribou Coffee’s six primary markets across the United States, as well as online via CaribouCoffee.com and YouTube.com. The campaign also features a 15-second announcer-read radio spot that supports Caribou Coffee’s "Happy Mondays" in-store promotion with a $2 mocha offer. Online banner ads running in eight markets (without television support) challenge people to play a game to "find the real chocolate" under three rotating cups. If they win, they receive a coupon for a $1 off a beverage from Caribou Coffee.
Beginning Nov. 12, Caribou Coffee guests can have their mochas, chocolate lattes, hot chocolates, specialty beverages and cold beverages made with either white, milk or dark Guittard® chocolate at all Caribou Coffee locations nationwide. Caribou Coffee team members will steam real pieces of the premium chocolate into milk to make the handcrafted hot beverages such as mochas, chocolate lattes and hot chocolates. This reformulation marks a major difference from other coffeehouse operators because almost all coffeehouses, including the major coffeehouse chains, use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages. The white, milk and dark Guittard chocolate are all-natural, kosher and gluten-free, and none contain more than six ingredients.
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Posted 10/29/2009
Agency awarded gold, silver, bronze and merit awards
MINNEAPOLIS, Oct. 29, 2009 – Colle+McVoy won 38 awards at The Show, making it the most awarded agency this year at the Advertising Federation of Minnesota’s annual award show. The agency won gold, silver, bronze and merit awards and work was accepted into every medium of the awards (print, radio, TV, digital, OOH, guerilla, integrated), recognizing the agency’s truly integrated services.
“The Show continues to represent the best work of our creative community and we’re happy to be recognized with so many awards in all mediums,” said Mike Caguin, executive creative director, Colle+McVoy.
Colle+McVoy was awarded for creative work for Yahoo!, Recreational Boating & Fishing Foundation, Taubman Centers, Field & Stream, Red Wing Shoes, Koala Ranch Wine, Minnesota State Lottery and more. The agency won a gold award in the digital microsite category and a silver award in the first-ever People's Choice category for Snowdin.com , a 3-D interactive experience for the agency celebrating the holiday season.
The Show is a widely recognized standard of excellence in the advertising industry. The awards honor the best work in advertising, design and interactive, as well as student work.
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