Press Room
Colle+McVoy Surprises Real People With Pop-Up Raffle
Posted 12/02/2009
MINNEAPOLIS, Dec. 2, 2009 – A new campaign by Colle+McVoy for the Minnesota State Lottery (MSL) brings the real excitement of playing a raffle game to life.
Breaking today, the campaign features three 30-second television spots that use the element of surprise to build excitement for the Lottery’s new Minnesota Millionaire Raffle game. Each spot features a game-show-like host who wheels a large raffle drum into busy locales where unsuspecting patrons are encouraged to play an instant raffle. The spots are built on genuine reactions as people go from shocked and reluctant to actively participating and cheering.
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Colle+McVoy Launches First-Ever Television Spot For Caribou Coffee
Posted 11/12/2009
New campaign focuses on uniquely reformulated, gourmet chocolate drinks
MINNEAPOLIS, Nov. 12, 2009 – Gourmet chocolate deserves to be revered, which is why Caribou Coffee, the second-largest gourmet coffeehouse operator in the world, is launching its first-ever television campaign to promote the decadence and deliciousness of its new reformulated chocolate drinks.
"This is the first of several significant and exciting product introductions at Caribou Coffee and we’re the first coffeehouse operator to reformulate all of our mochas and chocolate beverages using real, all-natural chocolate," said Caribou Coffee senior vice president of marketing Alfredo Martel. "We wanted to use a high-awareness vehicle like television to be certain that consumers knew what a big deal this is for the brand and what a wonderful impact it will have on their daily chocolate drink order."
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Colle+McVoy Is Most Awarded Agency at The Show
Posted 10/29/2009
Agency awarded gold, silver, bronze and merit awards
MINNEAPOLIS, Oct. 29, 2009 – Colle+McVoy won 38 awards at The Show, making it the most awarded agency this year at the Advertising Federation of Minnesota’s annual award show. The agency won gold, silver, bronze and merit awards and work was accepted into every medium of the awards (print, radio, TV, digital, OOH, guerilla, integrated), recognizing the agency’s truly integrated services.
“The Show continues to represent the best work of our creative community and we’re happy to be recognized with so many awards in all mediums,” said Mike Caguin, executive creative director, Colle+McVoy.
Colle+McVoy was awarded for creative work for Yahoo!, Recreational Boating & Fishing Foundation, Taubman Centers, Field & Stream, Red Wing Shoes, Koala Ranch Wine, Minnesota State Lottery and more. The agency won a gold award in the digital microsite category and a silver award in the first-ever People's Choice category for Snowdin.com , a 3-D interactive experience for the agency celebrating the holiday season.
The Show is a widely recognized standard of excellence in the advertising industry. The awards honor the best work in advertising, design and interactive, as well as student work.
Colle+McVoy Wins Bikes Belong Business
Posted 10/08/2009
MINNEAPOLIS, Oct. 8, 2009 – Colle+McVoy is taking its enthusiasm for cycling to a whole new level. Bikes Belong, the national coalition of U.S. bicycling manufacturers, suppliers and retailers, today named Colle+McVoy agency of record.
"Colle+McVoy impressed us with their creative credentials, resourcefulness and passion for cycling," said Tim Blumenthal, executive director, Bikes Belong. "We are excited about this partnership and look forward to working together to engage and mobilize the general public to support bicycling in a way they never have before."
Bikes Belong’s mission is to put more people on bicycles more often by promoting cycling, working with the federal government to maximize federal funding for bicycling, awarding grants to help create more and better places to ride and sponsoring programs to help cities and towns become more bicycle-friendly. One important challenge includes inspiring more of the millions of Americans who ride bicycles to become active supporters of the movement and help to make our nation bike friendly.
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Take Me Fishing Wins Web Marketing Association Awards
Posted 10/06/2009
Minneapolis, October 2009 – The Colle+McVoy-created Take Me Fishing campaign Web site won several awards in the Web Marketing Association’s 13th annual WebAwards Competition. TakeMeFishing.org, the premier online destination for boaters and anglers to learn, plan and equip for a day on the water, was honored as an Outstanding Web Site in all four categories it was entered: education, leisure, non-profit and sports. In addition, the site’s social network, Fishington – The Fishing & Boating Capital of the Internet, was recognized with the Social Network Standard of Excellence.
"We are thrilled with all of the recognition TakeMeFishing.org has received and for being the most comprehensive boating and fishing Web site nationwide," said Mike Caguin, executive creative director, Colle+McVoy. "It’s a testament to our client partner and the creativity, passion and effectiveness of our work."
More than 2,000 sites from 45 countries were judged in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. This recognition puts the organization behind the site, the Recreational Boating & Fishing Foundation (RBFF), in an esteemed group of past winners including the American Heart Association, ESPN, Lexus, United Nations Foundation and Walt Disney Parks & Resorts Online.
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