Press Room

Colle+McVoy’s New Aveda Hair Color Site Inspires Women To Wonder “What If…?”

Posted 03/04/2010

MINNEAPOLIS, March 4, 2010 – A new Aveda™ Web site created by Colle+McVoy provides women with a playful glimpse of how changing the color of their hair could change everything.

Launching today, the site www.AvedaColorKarma.com promotes Aveda’s salon hair color services and lets visitors discover their "Color Karma," which is the fate that awaits them upon changing the color of their hair. With the help of Facebook connect, users are given a personalized, hypothetical story detailing the exciting turn of events that accompanies their transformation.

Single and brunette? Color Karma might send you running off to Brazil with a cute boy after finding yourself going blonde. Married, but looking for a little change? After going auburn, Color Karma might have you opening up an organic restaurant or designing a sexy line of eco-shoes. No two karmas are the same.

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Colle+McVoy Oversees Extensive Brand Makeover For Caribou Coffee

Posted 03/01/2010

MINNEAPOLIS, March 1, 2010 – Caribou Coffee® customers in all stores nationwide will notice a new coffee-centric caribou on their cups as they reach for their beverages today. As part of the company’s strategy to enhance its brand position and create new opportunities to engage customers, the 17-year-old brand has undergone a makeover orchestrated by Colle+McVoy, which will roll out during 2010 and into early 2011.

See the work

"The evolution of the Caribou Coffee identity will provide more people with more reasons to feel deeply connected to the brand" said Christine Fruechte, president & CEO, Colle+McVoy. "Whether you're a customer or an employee, Caribou will be symbolic of living life to its fullest and that's rich territory for a brand like this to own."

"As we explored hundreds of iterations of the brand's central elements, we made sure to stay true to the personality of the company, the vision in which it was founded, as well as the myriad reasons why people love Caribou Coffee," said Mike Caguin, executive creative director, Colle+McVoy.

The new brand look includes a new logo, color palette and design elements that bring fresh energy and broader context to the existing tagline: Life is short. Stay awake for it.® Previously the tagline focused on the benefits of caffeine, but Caribou has now shifted the element from a declarative statement to an opportunity for customer engagement on a more personal level; "stay awake" has grown to signify a "seize the day" attitude.

"We saw an opportunity to better express who we are and what we believe in as a company across all interactions with our customers," said Alfredo Martel, senior vice president of marketing, Caribou Coffee. "The new elements of our brand give us an opportunity to do that and to ask our customers to explore and share what ‘staying awake’ means in their lives."

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Colle+McVoy Campaign For New Lottery Game Book Serves Up Giant Fun

Posted 02/17/2010

MINNEAPOLIS, Feb. 17, 2010 – A campaign for the Minnesota State Lottery’s new Scratch Game Books features a fun-loving giant to show how the games provide huge fun for players.

Two 30-second television spots and two radio spots (30 and 60 seconds) running statewide portray people casually playing different games in either the “Casino” or “ Puzzle Book” themed game books while a giant unbelievably blows confetti all over them, representing the excitement of playing and celebrating. The campaign elements can be viewed and heard here: http://tinyurl.com/MSL-Game-Book

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Colle+McVoy Advances Digital Expertise With Promotions In Leadership

Posted 02/17/2010

MINNEAPOLIS, Feb. 17, 2010 – Colle+McVoy’s interactive expertise advances to meet the ever-evolving digital needs of its clients with the announcement today of three promotions: Craig Pladson (previously interactive account director) to director of interactive strategy, Braden Stadlman (previously senior interactive producer) to lead interactive producer, and Barrett Haroldson (previously senior designer) to interactive associate creative director.

“These individuals have played defining roles in shaping Colle+McVoy’s digital expertise and they will continue to help sustain our growth and momentum,” said Christine Fruechte, president and CEO, Colle+McVoy. “A number of years ago when traditional agencies were building interactive departments, we infused interactive expertise throughout the agency. The resulting seamlessness has been key to our success, especially since interactive technology has become integral to how consumers behave and interact with brands.”

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Doritos Had The Most Talked About Super Bowl Ad, According To Twitter

Posted 02/05/2010

Squawq provides immediate feedback from Twittersphere on America’s discussions about ads, brands and teams



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The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according to Squawq, a Web tool created by ad agency Colle+McVoy that tracks and analyzes conversations on Twitter. The Doritos brand as a whole received more than 35,000 tweets during the game for its ads, but most of these (more than 21,000 tweets) were received immediately after the “House Rules” spot aired, indicating its popularity. 

“We’re not sure if the House Rules spot will ultimately win the big prize money in the Doritos Crash The Super Bowl promotion, but they won on Twitter tonight,” said Mike Caguin, executive creative director of Colle+McVoy.

By monitoring and analyzing the volume of chatter on Twitter about advertisements, brands and Super Bowl topics, Squawq provided an immediate snapshot of people’s opinions on game day. It ranked the most talked about brands, advertisements and teams during and right after the game. Results can be found at http://squawq.com/superbowl/.

“We created Squawq last year for our clients to track conversations about their brands and businesses on Twitter,” said Caguin. “Squawq has been extremely useful, fun and easy to use, so we wanted to see what it would reveal during a major television event like the Super Bowl. Never before have we been able to gauge public interest and opinions so quickly.”

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