RIFF YEAGER
Chief Strategist, EXPONENT
As one of the industry’s most respected public relations practitioners, Riff draws from his leadership skills to provide guidance and counsel related to key issues and growth strategies.
Riff has worked for a wide range of clients, including DuPont, Target Stores, Hormel Foods, Koch Industries, Browning-Ferris Industries, 3M, PGA of America, The Iams Company, Explore Minnesota Tourism, The Turkish Tourism Bureau, The North American Olive Oil Association and Novartis.
Under Riff’s leadership, the Colle+McVoy public relations practice became an independent group named Exponent in 2004 and has since grown into one of the region’s largest and best-recognized public relations agencies.
Riff is credited with helping Exponent earn a reputation for creativity while winning numerous awards, including Agency Best of Show at the PRSA Classics in 2007 and 2008, a variety of PRSA Anvil Awards and four consecutive Top 100 PR Campaigns of the Year awards from the Holmes Report.