C+M Wins 2010 Buzz Award
MINNEAPOLIS, April 13, 2010 - The Colle+McVoy-produced Web site www.YearbookYourself.com won the award in the online category of the 2010 Buzz Awards. The Buzz Awards honor the best in brand/media integration and recognize campaigns that catch fire, produce brilliant product placements and use media in innovative ways that invade pop culture.
"Winning this award in the online category is a real honor and a testament to our digital expertise," said Mike Caguin, executive creative director, Colle+McVoy. "Generating buzz for a client is one thing, but creating something that becomes a pop culture phenomenon is rare. We are grateful for our forward-thinking clients like Taubman who appreciate transformative ideas."
There is only one winner per Buzz Award category (17 total) and YearbookYourself.com is the only winner in the online category, which recognizes the most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign. As a result, the site will be profiled in a full-color spread in the May 3rd Buzz Awards section in Adweek, Brandweek and Mediaweek and online. This is the second Buzz Award for Colle+McVoy, which won in 2007 for the Minnesota State Lottery Don’t Belittle Powerball campaign. A full list of 2010 winners can be found at www.adweekbuzz.com..
Over the last two years, www.YearbookYourself.com became an instant hit and a pop culture phenomenon featured on more than 45,000 Web sites, blogs and media, including USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. Numerous high-profile personalities embraced it, including Lance Armstrong and Pee-wee Herman, and Evan Williams, co-founder of Twitter, changed his profile picture to a Yearbook Yourself photo. More than 15 million visitors uploaded photos to the site to see themselves with classic hairdos and in vintage outfits spanning five decades. Once "yearbooked," people sent their pictures to friends and posted them to blogs and social networking sites (more than 11 million Yearbook Yourself photos were shared via email or posted to Facebook). And the Yearbook Yourself Facebook fan page garnered 70,000 fans.