MINNEAPOLIS, July 15, 2010 - Zimride, the leading online rideshare community, named Colle+McVoy agency of record today.

"Colle+McVoy clearly gets how to build a brand, and its breadth and depth of capabilities blew us away," said John Zimmer, COO, Zimride. "Our main objective is to make "Zimride" a verb and create a new form of transportation that changes consumer behavior for good."

"Zimride provides an amazing online platform for ride sharing," said Christine Fruechte, president and CEO, Colle+McVoy. "It's truly defining the category through innovation and we are thrilled to be partnering with them."

Encouraging new means of transportation is nothing new at Colle+McVoy, which is known for its advocacy work in the bike industry. The agency recently launched the successful People for Bikes brand and movement to encourage more people to bike and make our world a more bike-friendly place.

Colle+McVoy will be responsible for strategic planning, identity design, advertising, media planning, online marketing, social marketing, promotional materials and public relations. Project budgets are unavailable.