Colle+McVoy Receives Effie Award Recognition
Caribou Oven Shelter Effie Finalist
Gold, silver or bronze awards to be announced May 23 in New York.
MINNEAPOLIS, March 21, 2012 – Colle+McVoy and Exponent PR, its public relations partner, have received recognition as an Effie Awards finalist, the preeminent industry award that honors the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 44th annual Effie Awards on May 23 in New York.
The agency was recognized in the Breakfast Foods category for its work with Caribou Coffee, the nation’s second largest gourmet coffee retailer. Colle+McVoy helped the company rollout its “Breakfast with Benefits” campaign, which introduced consumers and media to Caribou’s line of hot and hearty Daybreaker breakfast sandwiches. Leveraging creative tactics, such as converting bus shelters into ovens with real heat during frigid winter months, the launch became the most successful product launch in Caribou Coffee’s history.
“All of our clients expect innovative ideas that move the needle,” said Christine Fruechte, president & CEO, Colle+McVoy. “This recognition is a testament to our client partners and to the creativity, passion and effectiveness of our work.”
Colle+McVoy has received recognition from the Effie Awards in the past for work with Rhymesayers Entertainment, Schell’s Brewing Co, Erbert & Gerbert’s, Nestlé Purina Veterinary Diets, Minnesota State Lottery, Caribou Coffee and more.
About the Effie Awards The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including print, TV, radio, outdoor, internet, guerrilla, digital, package design, events, street teams, PR, paid or unpaid media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the annual World Effie Festival, the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs. For more details, visit www.effie.org