Agency wins first-ever “People's Choice” award

MINNEAPOLIS, Nov. 14, 2011 – For the third year in a row, Colle+McVoy is the most awarded agency at The Show, this year’s Advertising Federation of Minnesota’s annual award show. The agency won 51 awards in total, including nine gold, seven silver, 15 bronze and 20 merit awards, as well the first-ever People’s Choice Black Pin award.

“This is an honor, especially being selected by our peers for the People’s Choice award,” said Mike Caguin, executive creative director, Colle+McVoy. “The creative community in the Twin Cities is one of the best and we’re proud to be a part of it.”

Work was accepted into every medium of the awards (design, print, radio, TV, digital, OOH, guerilla, integrated), recognizing creative work for Caribou Coffee, Schwinn, Nestlé Purina, Recreational Boating & Fishing Foundation, GT and more. Online voters gave the People’s Choice Black Pin to the Caribou Coffee Oven Bus Shelter, which was one of five campaigns selected by the judges to be their favorites out of the 1,110 total entries. The Caribou Coffee bus shelter created a high impact execution to bring awareness to Caribou’s new Daybreaker breakfast sandwiches in the cold month of January. Transit shelters in Minneapolis were converted into ovens, including real heat, to showcase the hot and delectable new menu items.

The Show is a widely recognized standard of excellence in the advertising industry. The awards honor the best work in advertising, design and interactive, as well as student work.