This business is, by its very nature, collaborative. But in an organization as integrated as Colle+McVoy, collaboration takes on a new meaning. Most projects and campaigns here will involve people from multiple disciplines, often performing tasks outside their normal roles, thinking in ways they haven’t had to think in previous jobs, and engaging our clients at an earlier stage than most agencies would find comfortable. If you’re up for the challenges and the opportunities, please get in touch.
Posted 02/04/2009
Interactive Strategist
Job Description
The Interactive Strategist is responsible for developing effective, executable, ROI-driven interactive marketing strategies for agency clients. He or she provides an insight-driven perspective not only interactive marketing strategy but also on campaign execution based on analytics, customer research and analysis of previous programs.
Responsibilities
- Participate in cross-functional teams within the agency (Planning, Creative, Development, PR, Media) to develop an understanding of how and when they should be included in client communication
- Serve as the day-to-day client contact for strategic planning and implementation of interactive projects
- Identify interactive opportunities for clients and translate them into strategic integrated marketing solutions
- Partner with Account Planning and Creative teams to draft interactive strategy briefs that encapsulate and support the clients’ business objectives
- Ensure projects meet objectives set forth in strategy brief during project implementation and facilitate ongoing maintenance
- Define parameters for Web site user experience strategies, including information design and content strategy
- In partnership with Media team, establish a point of view on how online media fits into the clients’ overall marketing communication strategy
- Work with clients to define success metrics, how they’ll be measured and the level of reporting needed to articulate ROI / ROE
- Be a “thought leader” within the agency on interactive marketing by identifying trends and participating in digital education initiatives
- Contribute to or participate in new business pitches
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Posted 10/03/2008
Senior Developer
Job Description
The Senior Developer is responsible for leading the software development effort on interactive projects. In addition to the development of best of class web applications, the Senior Developer is tasked with mentoring and challenging the project team to help discover the best possible interactive product within the defined budget. The ideal candidate will have a sincere passion for interactive web development, a thorough, working knowledge of current interactive trends and capabilities, and the desire to learn, innovate and contribute to the team’s creative output.
The position requires excellent written and oral communication skills and the ability to lead effective presentations.
Responsibilities
- Contribute to the accurate definition of project scope, estimates and timelines
- Lead the technical development and production for projects and accounts
- Oversee and perform the programming (web and database development) and system design required to meet the strategies and features of client projects
- Oversee and perform all final testing of websites and other interactive products before release
- Provide team with feedback and assistance on required corrections
- Coach and inspire team members
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We are an Equal Opportunity Employer.
