To make Minnesota even more bike friendly, we created a GPS-enabled tune-up bike that roamed paths and trails, offering fast, free tune ups to bikers all summer long. Since the bike was always on the go, GPS and a mobile friendly site experience gave cyclists a way to instantly locate its whereabouts.
Certified bike technicians provided their expertise and fast, free tune-ups.
About Colle + McVoy
Colle+McVoy is a fully integrated advertising agency that excels at modernizing iconic brands, helping them build momentum and recapture the spirit that made them beloved in the first place. We have the privilege of driving business growth for a diverse collection of client partners such asCaribou Coffee, CHS, DuPont, General Mills, Indian Motorcycle, Kozy Shack, Land O'Lakes, Mountain Hardwear, Nestlé Purina and Novartis, among others. Based in Minneapolis, Colle+McVoy is a member of the MDC Partners network and was named a Best Place to Work in 2011 and 2012 by Outside magazine, Advertising Age and the Star Tribune.