How we got employees to see the ways virtual reality is changing the world.
We believe virtual reality is already well on its way to changing everything — from storytelling to product demonstrations. We wanted to make sure our office full of creatives knew this, too. To illustrate the future of virtual reality, Colle+McVoy held a “Vive Off” Tilt Brush competition.
Round-by-round, pairs of challengers drew a creative prompt and faced off on VR set-ups running Google’s Tilt Brush application. They then had 15 minutes to draw a winning virtual reality concept while a crew of their peers and coworkers watched. After voting, winners advanced to the next bracket until one champion Tilt Brush maestro remained.