Nat Jungerberg
Consider for a moment that you’re moving. It could be from an apartment to your first home, or even across the country. Regardless, you’ll need some help. Who do you call?
You’ll need someone with muscle and endurance. You’ll need someone who can navigate tight corners and think creatively when challenges arise.
You’ll probably want to call someone who respects you as a person, as well as your personal property. And perhaps most important, you’ll want to call someone who you can share a beer with once the work is done.
Relationships with clients, colleagues and coworkers are no different. With most of the world’s population spending one-third of their adult lives working, according to the World Health Organization, relationships at work have become a cornerstone of productivity, innovation and overall employee satisfaction.
In an agency, you can always tell how good the work is going to be by the relationships. This obviously applies to client relationships, but it also holds true for relationships within the agency or between partnering agencies.
The best relationships are honest and collaborative, built on a foundation of mutual trust, respect and shared goals; whether it’s raising the profile of a brand, increasing sales or moving a sofa across town.
How are your working relationships?
