C+M Partner Exponent PR Wins At Silver Anvil Awards
Colle+McVoy PR Partner Wins At Silver Anvil Awards
MINNEAPOLIS, June 8, 2012 — Exponent PR, Colle+McVoy’s public relations division, won four awards during the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards ceremony in New York on June 7. The agency was one of only eight agencies nationwide to receive recognition in a least four categories.
The Silver Anvil is an elite industry award honoring organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. A prominent group of public relations professionals judge the awards.
Exponent was recognized with a Silver Anvil Award in the Marketing Consumer Products category for work on behalf of Nestlé Purina with an entry titled, “Helping Pets Win a Losing Battle.” The agency developed Project Pet Slim Down, a groundbreaking initiative to help battle America’s pet obesity epidemic.
Exponent received a Silver Anvil Award in the Marketing Consumer Products (Restaurants) category for work on behalf of Caribou Coffee — the nation’s second largest gourmet coffeehouse. The winning campaign honored Amy’s Garden, Caribou’s program to help raise awareness and donations for the Susan G. Komen Foundation. The program celebrates the memory of Amy Erickson, a beloved Caribou roastmaster who passed away from breast cancer.
Exponent was also honored in Marketing Consumer Products (Healthcare) category with an Award of Excellence for the entry, “Novartis Uncovers the Dirty Truth about Fleas.” The Dirty Truth campaign for Novartis Animal Health helped educate consumers on how dog owners can deliver the best care to their pets. For this campaign, Novartis turned to the quirky personality of spokesperson Mike Rowe.
The agency’s fourth award was an Award of Excellence in the Events/Observances (More Than Seven Days) category honoring the Amy’s Garden commemorative events hosted by Caribou Coffee.
“Our agency is expected to deliver innovative ideas that make a difference,” said Tom Lindell, managing director, Exponent PR. “This recognition demonstrates the creativity, passion and effectiveness of collaboration with our client partners,”
PRSA selected 143 finalists out of a record 923 entries this year.
To view PRSA’s official announcement, and a complete list of the 2012 Silver Anvil and Awards of Excellence winners, visit PRSA.org.