Colle+McVoy PR Partner Receives Silver Anvil Recognition

MINNEAPOLIS, April 27, 2012 – Exponent PR, Colle+McVoy’s public relations division, is a four–time finalist in the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards—one of only eight agencies nationwide to achieve at least four nominations.
 
The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. This year’s winners will be announced during a ceremony on June 7 in New York.
 
Exponent received two finalist nods for work on behalf of Caribou Coffee, the nation’s second–largest gourmet coffeehouse retailer. The nominated entries, “Caribou Coffee Brews Hope for a Cure” and “Caribou Coffee Fights Breast Cancer One Cup at a Time,” summarize the company’s Amy’s Garden program, which helps raise awareness and funds for the Susan G. Komen Foundation and celebrates the memory of one of Caribou’s original roastmasters who passed away from breast cancer.
 
The agency’s other finalist programs include “Nestlé Purina Helping Pets Win a Losing Battle” and “Novartis Uncovers the Dirty Truth about Fleas.” Exponent developed a groundbreaking initiative on behalf of Purina to help battle the pet obesity epidemic through a strategic partnership with Jenny Craig.  Novartis’ “The Dirty Truth” campaign helped educate consumers on how dog owners can deliver the best care to their pets leveraging the quirky personality of spokesperson Mike Rowe.
 
“Our clients expect pioneering ideas that move the needle,” said Tom Lindell, managing director, Exponent PR. “This recognition exemplifies the creativity, passion and effectiveness of collaboration with our amazing client partners.”

PRSA has selected 143 finalists from 923 entries this year. Silver Anvil winners in all categories are automatically contenders for the Best of Silver Anvil Award, representing the finest example of public relations programming in 2011. 

To view PRSA’s official announcement, and a complete list of the 2012 finalists, visit: http://media.prsa.org