Caribou Coffee: Cup Design
Since Caribou is significantly outspent by its competitors, Colle+McVoy paid special attention to the design of its number one touchpoint, the cup. We extended Caribou Coffee’s brand tagline "Life is short. Stay awake for it." to their cups, turning them into mobile messaging platforms that captured inspiring messages that are lovingly called "Bouisms." Each size featured different Bouisms. We have even created customized cups for their Minnesota Twins and Minnesota Vikings sponshorships.
Land O’Lakes: Mobile Relaunch
Land O' Lakes Mobile
Visit the site: http://m.landolakes.com/ »
We worked closely with the team at Land O' Lakes to design & develop a mobile experience custom-crafted for the mom on the run.
Since the early 1920s Land O’Lakes has strived to bring good food to busy families. Today that means providing a resource for moms constantly on the go. The new Land O’Lakes mobile site contains a practical navigation that can quickly serve up products, recipes, and inspiration whenever and wherever moms need it.
Old Navy: Inventing A New Brand Design System
Old Navy case study
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The visibility of our work for Caribou Coffee earned us an invitation from Old Navy to submit a proposal to transform and define their entire brand design philosophy. After being selected from among some of the best design firms in the country, we developed a proprietary typeface, secondary fonts, color palettes, patterns, brand language, a comprehensive brand standards manual, examples of in-store applications and direct mail.
People For Bikes: Creating The Largest Bicycle Movement In The U.S.
Bikes Belong Branding
To achieve this goal, we created People for Bikes, a national movement to improve the future of biking. We started by developing a brand icon and design system that is joyous yet authoritative, nationalistic, personal and credible. The primary focus of our Web experience is to get cyclists, both casual and enthusiast, to raise their hands in support of a better future for bikes. The same look and feel that inspired our icon came to life on peopleforbikes.org. In addition to learning about bike-friendly initiatives taking place across the country, visitors are encouraged to sign our pledge and get others to do the same. Names collected will be used to lobby representatives in Washington, D.C., to create better and safer bike paths, lanes and trails. More than 225,000 riders have signed the People for Bikes pledge, making Bikes Belong the largest bicycle advocacy group in the United States.
Our work for People For Bikes was selected in AIGA's "365 | Design Effectiveness" exhibition at the AIGA National Design Center in NYC and featured in the September 17th, 2011 weekend edition of The Wall Street Journal. See the article>>
Bikes Belong is a nonprofit organization with one mission: Put more people on bikes, more often. Our charge was to help Bikes Belong create a safer, more bike-friendly world. In order to appeal to all different types of riders, we needed to create a brand with universal appeal. A brand that spoke to the hard core bike messenger crowd as well as the suburban family that enjoy bike rides for recreation and a little family bonding.
Caribou Coffee: Coffee Bag Redesign
Caribou Coffee Bag Redesign
With the help of Colle+McVoy, Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. The new coffee bag design now wraps the entire bag with burlap and labels that give the packaging more of a handcrafted and artisan feel. The front label for each specific coffee was kept simple and includes a small hand-rendered sketch that identifies the country of origin or the unique coffee blend.
Erbert & Gerbert’s: Rebranding Case Study
Erbert & Gerbert Rebranding
In order to reinvigorate Erbert & Gerbert’s, we went back their very humble, albeit quirky, beginning. At the core of the brand are imaginative bedtime stories a father told his 7-year-old and 9-year-old children, Erbert and Gerbert Herbert. Just as the children make fun discoveries throughout their adventures, we wanted people to have as much fun discovering the E&G brand. Our big idea was embodied in our campaign’s theme line: Subs Worth Discovering. We made sure every touchpoint was worth discovering — from a redesign of the store experience to a simple, easy-to-use, print-on-demand system, which allowed franchisees to customize campaigns at the local level and the company to track use and results. Finally, we created an innovative, integrated advertising campaign that generated positive sales and earned global media coverage for the chain. Not only did the work earned a shelf full of awards, including a Gold EFFIE, but it was also featured on CNN, The Ellen DeGeneres Show, the CBS Early Show and VH1. But our proudest moment was being named Vendor of the Year by the franchisee network.
Erbert & Gerbert’s, a quirky sub chain in the Midwest, is outspent by competitors such as Jimmy John’s, Potbelly and marketing behemoth Subway. Not only was it being outspent 130 to 1 by its competitors, it also had an outdated image that hadn’t been refreshed in 20 years. To build the business in a highly competitive environment, it would have to focus on what made its store experience unique and connect with those who valued it.
Caribou Coffee: Holiday 2010
Caribou Coffee Holiday
Caribou Coffee: Amy’s Blend
Caribou Coffee Amy's Blend
Amy Erickson was a roastmaster at Caribou Coffee who lost a valiant battle to breast cancer. A special blend is created each year in her honor and 10 percent of the sales are donated to Susan G. Komen for the Cure®. This year, in addition to coffee, merchandise and point-of-sale items, our client asked us to create packaging for a new Amy’s Blend Red Tea. We were honored to work on a project that recognizes such a brave and beloved person.
Schell’s Brewing Co.: Schell’s Dark
Schell's Dark Case Study
The challenge: save a brewery’s classic beer from the endangered species list. Borrowing from its Deer Beer heritage, we first updated its appeal with a new bottle and packaging design. Next, to boost taplines at key clubs and taverns, we put together an exclusive concert series and surrounding campaign featuring top indie bands such as Spoon, Mason Jennings and the Brian Jonestown Massacre. There was a 500 percent increase in tapline placement, sales were as robust as a pint of Schell’s Dark and the campaign won an EFFIE – the industry standard in marketing effectiveness.
Erbert & Gerbert’s: Store Design
At Erbert & Gerbert’s, each sandwich is named for a character in a series of bedtime stories that the founder was told by his father. But that connection was getting lost in their existing store graphics. We gave the stores a complete makeover, giving them a look that feels more contemporary, more whimsical and, well, more E&G. From storybooks behind shadow boxes to a clearer and cleaner menu board to a wall mural that welcomes customers, the stories have truly come to life, and sales have spiked.
Erbert & Gerbert’s: Holiday Wraps
Erbert & Gerbert Holiday Sandwich Wraps
Erbert & Gerbert’s Subs and Clubs is a quirky restaurant chain that tasked us with getting a holiday gift certificate message to stand out from the clutter and clamor of the season. Holiday wrap transformed each sub into a present, and inside, customers discovered the message “Subs make great gifts.”