We wanted to help celebrate Advertising Week in New York with more than just a print ad, so we've created an experience that's larger than life. Or at least, larger than an ad.

You will need Flash Player Version 9 or newer to view this site.

Download this free software now to continue.

Make sure your webcam is connected. Launch the experience then click "Allow" when prompted.

Hold the ad (the "key") up to your webcam.
(If you don't have the key, click here to download it)

Move the ad from side to side and upside down to see the whole experience. Enjoy.