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Novartis: Deramaxx Print
novartis , animal , veterinary , dog , print ad
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Novartis: Deramaxx Print

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This campaign focuses on the aspirational perspective to the human-animal bond by showing how Deramaxx® helps to keep dogs energetic and active. Because treating canine OA is more than controlling pain or restoring mobility, it’s about enhancing the experiences and memories dog owners and their dogs will continue to enjoy together.

C+M Receives Effie Award Recognition
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C+M Receives Effie Award Recognition

Gold, silver or bronze awards to be announced May 22 in New York

MINNEAPOLIS, Feb. 20, 2013 – Colle+McVoy has received recognition as an Effie Awards finalist, the preeminent industry award that honors the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 45th annual Effie Awards on May 22 in New York.

The agency was recognized in the Disease Awareness & Education category for its work with the Medtronic Foundation. When tasked with the job of increasing survival rates of sudden cardiac arrest (SCA), the leading cause of death in America, the agency created the Save-a-Life-Simulator dramatic and immersive online experience instead of making a typical instructional video. Found at www.HeartRescueNow.com, the interactive, online tool launched for The Medtronic Foundation’s HeartRescue Project promoted proper and timely bystander response to SCA. A dynamic “choose your own adventure” style of interactive experience with first person point-of-view videos puts the viewer in the shoes of an everyday mall-goer who witnesses SCA. Viewers get to test their response skills and make fight or flight choices that decide the fate of a victim.

“Moving the needle on this project meant helping to save lives,” said Christine Fruechte, President & CEO, Colle+McVoy. “We’re grateful for a client partnership that supported outside-of-the-box thinking and creative ideas that work.”

Colle+McVoy has received recognition from the Effie Awards in the past for work with Caribou Coffee, Rhymesayers Entertainment, Schell’s Brewing Co, Erbert & Gerbert’s, Nestlé Purina Veterinary Diets, Minnesota State Lottery and more.

About the Effie Awards

The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the annual World Effie Festival, the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs. For more details, visit effie.org.

Colle+McVoy Receives Effie Award Recognition
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Colle+McVoy Receives Effie Award Recognition

Caribou Oven Shelter Effie Finalist

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Gold, silver or bronze awards to be announced May 23 in New York.

MINNEAPOLIS, March 21, 2012 – Colle+McVoy and Exponent PR, its public relations partner, have received recognition as an Effie Awards finalist, the preeminent industry award that honors the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 44th annual Effie Awards on May 23 in New York.

The agency was recognized in the Breakfast Foods category for its work with Caribou Coffee, the nation’s second largest gourmet coffee retailer. Colle+McVoy helped the company rollout its “Breakfast with Benefits” campaign, which introduced consumers and media to Caribou’s line of hot and hearty Daybreaker breakfast sandwiches. Leveraging creative tactics, such as converting bus shelters into ovens with real heat during frigid winter months, the launch became the most successful product launch in Caribou Coffee’s history.  

“All of our clients expect innovative ideas that move the needle,” said Christine Fruechte, president & CEO, Colle+McVoy. “This recognition is a testament to our client partners and to the creativity, passion and effectiveness of our work.”

Colle+McVoy has received recognition from the Effie Awards in the past for work with Rhymesayers Entertainment, Schell’s Brewing Co, Erbert & Gerbert’s, Nestlé Purina Veterinary Diets, Minnesota State Lottery, Caribou Coffee and more.

About the Effie Awards
The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success. Any marketing medium is eligible for an Effie, as long as results are proven, including print, TV, radio, outdoor, internet, guerrilla, digital, package design, events, street teams, PR, paid or unpaid media. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the annual World Effie Festival, the Global Effie, the EURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 national Effie programs. For more details, visit www.effie.org

C+M Partner Exponent PR Most Awarded at MN PRSA Classics
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C+M Partner Exponent PR Most Awarded at MN PRSA Classics

MINNEAPOLIS, April 1, 2011 - Exponent PR received 12 awards last night during the 33rd annual Minnesota PRSA Classics Awards, the most received by any agency or company. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2010.

"It’s an honor to have our work recognized as some of the region’s best," said Tom Lindell, managing director, Exponent PR. "This recognition is a tribute to great client partners and their success."

 

Exponent PR received recognition for its work on behalf of a range of clients, including Bikes Belong, Caribou Coffee, CHS Inc., DuPont Crop Protection, General Mills, Nestlé Purina and Winfield Solutions. Following are the specific awards:

- Marketing Products (Established budget more than $75,000): "Time’s Up, Cupcake. It’s Time for Pie!" for General Mills

- Public Service (Business/Industry): "Pedaling to Mainstream" for Bikes Belong

- Special Events/Observances (Less than seven days): "Caribou Coffee Grows Hope with Amy’s Garden" for Caribou Coffee

- Institutional Programs (Business/Industry): "Amy’s Blend Brews Hope" for Caribou Coffee

- Creative Tactics: "Staying Awake for Success" for Caribou Coffee

- Web sites: "Linking Advocates to peopleforbikes.org" for Bikes Belong

- Speech Writing: "Paying Respect to Environmental Respect" for DuPont Crop Protection

- Feature Writing: "Follow These Steps to Improve Pasture Productivity" for DuPont Crop Protection

- Magazines: "’C’ the World Through CHS" for CHS Inc.

- Newsletters: "Nourishing Veterinary Know-how" for Nestlé Purina

- Media Kits (More than $15,000): "Larger Than Life Granola Thins Make Media Hungry for Nature Valley" for General Mills

- Brochures: "Winfield Solutions Proves Seeing Is Believing" for Winfield Solutions

Minnesota PRSA is the tenth-largest chapter of the PRSA, the world’s largest organization for public relations professionals, with nearly 32,000 professional and student members. Minnesota PRSA comprises more than 400 members who represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.