MINNEAPOLIS, Sept. 23, 2010 -Colle+McVoy announced today the addition of six new hires to its thriving interactive team to meet the growth in digital billings for clients such as Land O’Lakes, Caribou Coffee, Taubman Shopping Centers and the Recreational Boating & Fishing Foundation (RBFF). They include:

- Bridget Charon has been hired as senior interactive producer. Previously she specialized in green/sustainable marketing with high-profile companies including Nature Works LLC and Cargill Dow.

- Ryan Olson has been hired as interactive account supervisor and has extensive national brand marketing experience with General Mills, Hormel Foods, H&R Block, Dish Network, Great Clips and Famous Dave’s Restaurants.

- Tiffany Hahnfeldt has been hired as interactive producer and recently worked with clients such as Target, Best Buy, Ameriprise, St. Jude Medical and Minnesota Public Radio.

- Josh Vadnais has been hired as interactive creative developer. Formerly a web application developer, Vadnais worked with Medtronic, Rochester Medical, UnitedHealth Group and Abbott Vascular.

- Alex Ehlen has been hired as junior interactive designer. As an intern at Colle+McVoy, he worked with Caribou Coffee, Taubman Shopping Centers, CHS and IBA.

- Grant Olson has been hired as an associate interactive strategist. During his summer internship at Colle+McVoy, he worked on Land O’Lakes, Zimride, Taubman Shopping Centers and RBFF.

"These new hires enhance our team and increase the depth of interactive offerings available to our clients," said Craig Pladson, director of interactive strategy, Colle+McVoy. "Colle+McVoy is and will continue to be an industry leader in delivering smart, results-driven interactive experiences."

Photos available upon request.

MINNEAPOLIS, Dec. 9, 2008 - The year will end with flying digital colors for Minneapolis-based advertising agency Colle+McVoy and its thriving interactive marketing capabilities.

Colle+McVoy expects to end 2008 with revenues at an eight-year high, driven, in part, by interactive growth. Interactive billings have increased more than 300 percent in the past year and now account for nearly 25 percent of the agency’s overall revenue.

New, high-profile assignments have come from ESPN, Yahoo! Messenger, Recreational Boating & Fishing Foundation and Manhattan Toy Company, to name a few. "We recognized early on that interactive would play a critical role in our clients’ marketing successes, so we have invested heavily in elevating our digital expertise across all disciplines," said Christine Fruechte, president and CEO, Colle+McVoy. "And we continue to attract top interactive talent to help fuel our growth."

Colle+McVoy’s recent interactive campaigns are receiving widespread national and international recognition. This fall, the Web site www.YearbookYourself.com for client Taubman Shopping Centers has been featured on countless Web sites and blogs, as well as on the CBS Early Show. The site is a viral and pop culture hit, receiving more than 15 million visits since it launched in September. The redesigned www.TakeMeFishing.org for the Recreational Boating & Fishing Foundation features more than 2,500 Web pages of comprehensive information, including viral videos and a social network. The site has been featured on The Tonight Show with Jay Leno, the CBS Early Show, USA Today and on numerous Web sites. And www.PaintItGold.com, used to launch the newest album by hip-hop duo Atmosphere, is a digital and pop culture marvel that has been extolled by the music and ad industries.

In 2008, Colle+McVoy expanded its digital capabilities to include paid and organic search, mobile marketing, advergames, content management solutions, print-on-demand tools, intranets and extranets, social media marketing, rich media advertising, widgets, mash-ups, social networks, user-generated content and co-creation tools. As part of the expanded digital offerings, 12 specialists with extensive digital experience on nationally recognized brands joined the agency in recent months. These new employees include strategists, designers, SEM online specialists, developers and producers.

Colle+McVoy has also implemented an agency-wide employee education initiative where employees are encouraged to live the new digital opportunities first-hand. The program includes a speaker series, a self-guided syllabus and an employee-driven Wiki.

Taubman Centers Yearbook Yourself campaign launches during back-to-school retail period

MINNEAPOLIS, August 6, 2008 - To drive more teens and their parents into its malls for back-to-school shopping, Taubman Centers is taking them back in time. The national mall owner and operator partnered with Colle+McVoy to create an innovative online and in-center experience that allows teens to see what they might have looked like when their parents were in school, all while catching up on current back-to-school fashions.

The campaign features a new Web site, www.YearbookYourself.com, which launched this week and allows visitors to upload their photos and morph their faces onto yearbook photos spanning five decades. They can easily move from the 1950s through the 1990s and see themselves with the hair and fashion styles of the times while listening to music inspired by that era. Simultaneously, they can learn about the fashion styles and trends of the eras and which stores, found at Taubman Centers, carry today’s hottest back-to-school fashion and styles.

"We wanted to offer teens and their parents a fun and unique online experience that allows them to interact with our brand and talk about our stores," said David Goldberg, Taubman, vice president, marketing and sponsorship. "The back-to-school shopping season is one of the most important times of the year for our retailers, so it was our goal to show how they are forward thinking when it comes to current trends and fashions."

The site also features "homeroom" pages that allow visitors to save their favorite yearbook photo to a page and then invite friends to post their photos as well. Once invited friends post their photos, a virtual yearbook page is created. Shared links allow friends to view each others’ homeroom pages. They can also save, print, email or post their yearbook photo creation to a webpage or social network site.

"Teens can have a lot of fun with the site and technology, as well as connect in ways that are intuitive to them," said Mike Fetrow, executive creative director, Colle+McVoy. "But it was essential for the site to also highlight current back-to-school trends and Taubman retailers to encourage teens and their parents to visit a store they might not otherwise visit while shopping for school."

The site will support 20 Taubman centers nationwide through September by linking to center-specific retailers and their corresponding mall profile pages. Nine of the Taubman centers will also feature Yearbook Yourself In-center Experiences. These walk-through, gallery-like exhibits display vintage products. The experience ends with an 8’ x 7’ 3-D yearbook highlighting teen photos from the 1950s up through today, juxtaposed with images of vintage products and the current products and fashions found at Taubman retailers. A DVD loop will also show highlights from the online experience.

About Taubman Centers
Taubman Centers (NYSE: TCO), is a real estate investment trust engaged in the development and management of regional and super regional shopping centers. Taubman’s 24 U.S. owned and/or managed properties, the most productive in the industry, serve major markets from coast to coast. The company’s Taubman Asia subsidiary is developing retail projects in Macao, China and Incheon, South Korea. Taubman Centers is headquartered in Bloomfield Hills, Michigan. For more information about Taubman, visit www.taubman.com.