Taubman Shopping Centers: Yearbook Yourself iPhone Application
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Taubman Shopping Centers: Yearbook Yourself iPhone Application

Yearbook Yourself App Screenshots

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The Yearbook Yourself iPhone app launched for Taubman malls around the back-to-schools season. The app was named a Staff Favorite by Apple and appeared on the iTunes® top paid app list for weeks.

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Taubman Shopping Centers: Yearbook Yourself Case Study
taubman shopping centers , retail , case studies , award winning , webby , mobile , user generated content ,  social media , interactive , website
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Taubman Shopping Centers: Yearbook Yourself Case Study

Yearbook Yourself Case Study

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Solution

Ever wondered what you might have looked like in a past life? YearbookYourself.com let users upload their photos and see themselves in classic 'dos and vintage outfits from previous decades. With each look, users also learned about today’s hottest fashions and deals from each mall. From Pee-wee Herman and Lance Armstrong to the Jimmy Fallon show and thousands of blogs, the site was quickly embraced by pop culture. More than 15 million images were shared on Facebook, and the site generated a 49 percent click-through rate to mall sites. The Yearbook Yourself iPhone® app took the experience mobile and was featured on the iTunes® Staff Favorites and the Top-Paid Apps list.

Challenge

Taubman, owner of 20 upscale malls across the United States such as Beverly Center in Los Angeles, wanted to create a fun and engaging experience to break through the morass of traditional back-to-school promotional messaging (“Look cool for school! For less!”). And it needed to convince teens and their parents that Taubman malls not only have the hottest stores and fashions, but great deals, too.

C+M Further Expands Growing Interactive Team
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C+M Further Expands Growing Interactive Team

MINNEAPOLIS, Sept. 23, 2010 -Colle+McVoy announced today the addition of six new hires to its thriving interactive team to meet the growth in digital billings for clients such as Land O’Lakes, Caribou Coffee, Taubman Shopping Centers and the Recreational Boating & Fishing Foundation (RBFF). They include:

- Bridget Charon has been hired as senior interactive producer. Previously she specialized in green/sustainable marketing with high-profile companies including Nature Works LLC and Cargill Dow.

- Ryan Olson has been hired as interactive account supervisor and has extensive national brand marketing experience with General Mills, Hormel Foods, H&R Block, Dish Network, Great Clips and Famous Dave’s Restaurants.

- Tiffany Hahnfeldt has been hired as interactive producer and recently worked with clients such as Target, Best Buy, Ameriprise, St. Jude Medical and Minnesota Public Radio.

- Josh Vadnais has been hired as interactive creative developer. Formerly a web application developer, Vadnais worked with Medtronic, Rochester Medical, UnitedHealth Group and Abbott Vascular.

- Alex Ehlen has been hired as junior interactive designer. As an intern at Colle+McVoy, he worked with Caribou Coffee, Taubman Shopping Centers, CHS and IBA.

- Grant Olson has been hired as an associate interactive strategist. During his summer internship at Colle+McVoy, he worked on Land O’Lakes, Zimride, Taubman Shopping Centers and RBFF.

"These new hires enhance our team and increase the depth of interactive offerings available to our clients," said Craig Pladson, director of interactive strategy, Colle+McVoy. "Colle+McVoy is and will continue to be an industry leader in delivering smart, results-driven interactive experiences."

Photos available upon request.