At Erbert & Gerbert’s, each sandwich is named for a character in a series of bedtime stories that the founder was told by his father. But that connection was getting lost in their existing store graphics. We gave the stores a complete makeover, giving them a look that feels more contemporary, more whimsical and, well, more E&G. From storybooks behind shadow boxes to a clearer and cleaner menu board to a wall mural that welcomes customers, the stories have truly come to life, and sales have spiked.

View Case Study »