Caribou Coffee: Oven Shelter
Caribou Coffee Oven Shelter
To help Caribou Coffee launch its hot and fresh Daybreaker breakfast sandwiches, we decided to heat things up a bit. To do this, we created ovens out of transit shelters, complete with real heaters and working clocks. This not only allowed us to showcase Caribou’s new “Hot ‘n Wholesome” menu items, it also benefited Minnesotans during their frigid winter commutes. Some of the world’s top culture and food blogs celebrated the work along with the industry, including The One Show, Creativity and Adweek. Noted cultural blogger Perez Hilton declared it the “Hottest Advertisement Ever…Literally!”
C+M Promotes John Neerland And Expands Creative Team
Colle+McVoy Promotes John Neerland and Expands Creative Team to Meet GrowthMINNEAPOLIS, May 15, 2012 – Colle+McVoy today announced that John Neerland has been promoted from associate creative director to group creative director, and six new hires have been made to meet the growing needs of the creative department and clients.
“John is as talented as they come and he has played an important role in creating work that has elevated our clients and the agency,” said Mike Caguin, chief creative officer, Colle+McVoy.
The creative department has grown more than 35 percent in the last year alone and Colle+McVoy has experienced six consecutive years of growth. This has been fueled by a significant investment in its social media and digital offering, organic growth from long-term client partners and new clients inspired by the agency’s ability to revitalize iconic brands — most recently Indian Motorcycle and Mountain Hardwear.
Neerland, who joined the agency more than seven years ago, has led creative efforts for Caribou Coffee, Schwinn, Old Navy, Yahoo!, Novartis Animal Health and Explore Minnesota Tourism among others. His work has been recognized by The One Show, D&AD, Cannes, the Webby Awards, the Effie Awards, the Obies and Communication Arts.
Joining Neerland in the creative department are:
-Erik Kvalseth has been hired as an associate creative director. Kvalseth has a wealth of experience including work on Polaris, E*Trade, Target, Ikea, OptumHealth and Cenex.
-Nate Hinz has been hired as a senior designer and has worked on brands like BMW, Jack Daniels, United Airlines, Nordstrom, Miller Lite and Citibank.
-Emily Honigsfeld has been hired as a senior art director/designer. Honigsfeld recently worked at Deutsch LA and has experience on brands such as Hyatt Hotels, Bill and Melinda Gates Foundation, Corona and T-Mobile.
-Brit Ryan has been hired as junior art director and previously worked at LA-based agency Mistress on the Red Bull, Jagermeister and FUZE brands.
-Chris Gault has been hired as a senior copywriter. Gault has experience with L.L. Bean, Payless ShoeSource and Finnegan’s Irish Amber.
-Ryan Burk has been hired as a copywriter and has worked on a range of outdoor and recreation brands like Shimano Cycling & Fishing, Northern Tool + Equipment and Zeiss Sports Optics.
-Additionally, Matt Pruett has been promoted to senior art director and has worked on brands such as Cannondale, Subaru and Harley-Davidson.