Explore Minnesota Tourism: Minnesota in Six Words
Just how far do you need to go to showcase how awesome the Land of Sky Blue Waters is? How about 1,500 miles, give or take a few.
Showing off the North Star State—the Gopher State, the Land of 10,000 Lakes, Minnesnowta, especially Minnesnowta, these days—was just what Explore Minnesota asked us to do.
But here’s the thing: We didn’t want to churn out a standard-issue tourism spot filled with a montage of prairie, lakes and more prairie and more lakes. That’s not how things are done here at C+M. Instead, we challenged ourselves to find six words that would seamlessly tie together compelling Minnesota-centric activities. The words that bubbled to the top were: spin, try, hold, rock, share and catch. Each word was the focus of its own 15-second spot.
Over the course of last summer (and deep into fall) we set out to bring this campaign to life. It was a fantastic experience. During 11 full days of shooting (not in a row), we covered more than 1,500 miles and captured exactly 52 different shot set-ups.
It was an amazing experience set against the backdrop of an amazing state.
Minnesota. Explore it.
Explore Minnesota Tourism: More To Explore
Video: More to Explore TV Video
We set our sights on the travelers who are more optimistic (cautiously optimistic, but optimistic nonetheless) and ready to experience life. They are curious to discover what makes a destination exceptional. Thus, the More to Explore campaign was born. Just as Minnesota is a state worth exploring, we set out to create a commercial worth exploring. Throughout the spot, visual surprises are sprinkled in to delight and, most of all, support the idea that there really is More To Explore in Minnesota. The biggest surprise of all was saved for the end of the spot when Joe Mauer, Minnesota’s favorite son (and MVP), made his singing debut. The result is a seamless, exuberant tribute to all that Minnesota has to offer. The television spot has become Explore Minnesota’s most buzzworthy initiative ever.
When it comes to promoting state tourism, Minnesota is routinely outspent by its neighbors at a ratio of up to 3 to 1. With the travel economy still in recovery and the state in a major budget-cutting mode, it was imperative for us to do more with less, while breaking through the mass of tourism advertising.
Explore Minnesota Tourism: Client Profile
Explore Minnesota Tourism promotes and facilitates travel to and within the state of Minnesota. Tourism in the state is an $11 billion industry, supporting more than 238,000 jobs.
Pedal Minnesota: Inspiring People To Explore The State By Bike
Pedal MN Case Study
Research shows that if people were inspired and made more comfortable with biking, they would do it more often. So we created Pedal Minnesota, a campaign that celebrates all the things that make biking in Minnesota so great. The campaign itself is built around a new slogan that rightfully declares Minnesota, “The Bike Friendly State.” This simple, memorable statement conveys many of the reasons why Minnesota is a great place to ride: accessibility, culture and inclusiveness.
To inspire and mobilize bikers we needed to make biking – and information about it – more accessible. PedalMN.com does just that. A biker-friendly website that serves as the ultimate go-to resource on biking in the state, PedalMN.com features an interactive map, lists of bike-related events, safety tips, trip-planning ideas and much more in one friendly, easy-to-use site. Other elements of the integrated campaign included online video, SEM and high-impact outdoor, including bus shelters that were converted to bike tune-up stations. Just launched in the summer of 2012, the campaign has already garnered media attention and rallied the support of six state agencies and a major corporate sponsor.
Minnesota is a great place to ride a bike. We have more bike commuters per capita and thousands of miles of paved and off-road trails. We have the largest bike share program in America. The state regularly appears at the top of “Best Places to Bike” lists. And our distinctive, rich and active bike culture is second to none. Despite this vibrant bike lifestyle, there are still those who are intimidated by the idea of throwing a leg over a saddle and going for a ride. Our challenge was to create a consumer campaign that would inspire and mobilize new or infrequent bikers to get out and ride more often, and create a hub for all things biking in the state.
The Great Minnesota Get-Together
The Great Minnesota Get-Together
As a native North Dakotan, I wasn’t sure what to expect when I was instructed to go “make cultural observations” at this year’s Minnesota State Fair, the behemoth state get-together that attracts 1.8 million people – a cool 34 percent of the entire state’s population – every year.
At its roots, the Minnesota State Fair is a shared experience for a diverse range of people. An event that rolls around every year like clockwork. Individuals enter the gates and become part of a sweaty mass of humanity, united under the shared goal of celebrating the last golden days of summer, determined to sweeten the transition into cooler months by consuming buckets of Sweet Martha’s cookies.
Most articles written about the fair tend to focus on the food (chocolate-covered jalapeños, new this year!), and god knows I love mini doughnuts for breakfast. But as an account planner at C+M, I’m far more interested in the people who go to the fair and what makes them tick.
Within the masses, I noticed that there are two very distinct groups of people: those who merely go to the fair and those who spend every waking moment outside this two-week period fantasizing about the fair.
Those who merely go to the fair seem to approach the event as something they feel they’re supposed to attend, a duty of being a citizen of this fine state. They may go because it’s a tradition in their family, albeit one with some of the novelty and shine worn off over the years. They may go because they’re bored one night, or they may go because their friends and family are diehards trying to get them equally enthused about the fair.
No matter what their reason for attendance is, these people stand out. They’re the ones looking hot and miserable after an hour or two, the ones flatly refusing to play along with the clowns and the ones taking up every square inch of bench real estate. They’re the ones who are perfectly content consuming a simple hot dog and a bottle of water in the shade as the rest of the fairgoers bustle past them. They’re not fair curmudgeons, by any means, and usually go with the best of intentions.
But at the end of the day, the fair doesn’t do a lot for them. They get more out of watching a loved one joyfully consume a Pronto Pup than they do out of actually eating one themselves.
The people who go all out, however, are incredibly fun to watch. These are the ones who eagerly await the fair for 11 months. The ones who rush in with their unbridled energy and their Minnesota State Fair iPhone app, eager to soak up the sounds, tastes and smells of this glorious event through every orifice.
These are the older women in bejeweled t-shirts and glittery visors, the couples sharing romantic moments in matching duck crowns, and the parents of sparkly haired little girls wielding plastic swords. Love for the fair is evident in those who have worked the entire year to create the masterpieces found in the craft barn, in those on the admirable quest to grow the state’s largest pumpkin, and in those who merely delight in the culinary art of continuously finding new things to fry and put on a stick.
This story completely delighted me: In 2008, a group of Minnesota ex-pats got together and created Minnesota State Fair Day in New York City, an oasis for Midwesterners homesick for the taste of cheese curds and corn on the cob. For its first year, nine plucky souls ventured into New York City, looking for anything-on-a-stick they could find. This year, the event sold out, with hundreds of ex-Minnesotans wearing Twins gear, gathering together to eat chocolate-covered bacon and reminisce about the real deal. The event featured a contest for best butter sculpture and a food-on-a-stick competition, judged by Al Franken. In the Senator’s words, “It was heartening to see so many Minnesotans in New York who still love to celebrate the traditions of our home state.”
My takeaway from all of this is that whether you love it or hate it, the fair is important — a triumphant celebration of all that is inherently Midwestern. This 157-year-old event is still growing, is important to young people and is so ingrained in Minnesota’s culture that even the people who don’t want to come … still come.
Caribou Coffee: Cup Design
Since Caribou is significantly outspent by its competitors, Colle+McVoy paid special attention to the design of its number one touchpoint, the cup. We extended Caribou Coffee’s brand tagline "Life is short. Stay awake for it." to their cups, turning them into mobile messaging platforms that captured inspiring messages that are lovingly called "Bouisms." Each size featured different Bouisms. We have even created customized cups for their Minnesota Twins and Minnesota Vikings sponshorships.
The "Dark Social" Meme
Senior editor at The Atlantic, Alexis Madrigal, last year published a blog post about social media and its impact in generating web traffic: “Dark Social: We Have the Whole History of the Web Wrong.”
With approximately 5,400 Tweets; 4,600 Facebook Likes; 1,200 shares on LinkedIn; and 1,100 +1s—to say nothing of the blog commentary and other related discourse in digital channels—it’s fair to say that “Dark Social” was a sticky idea that went viral.
To me, the main point of the post is that today's web analysts are decreasing the perceived value of social interactions in their reporting by relying on tools that track visits by referral sources—tools that invariably allocate otherwise socially driven traffic coming from, say, instant messenging and email to generic sources such as “direct” means.
Other, more general implications include:
- The notion that optimizing for social media means more than looking at Facebook and Twitter. The content itself has to be appraised.
- Formal social networks have brought a form of structure to social interactions that did not previously exist (in as simple a format).
- Along with the structure of formal social networks there is not only a loss in privacy, but a gain in social record keeping.
There have been plenty of counterpoints to the Alexis piece. For instance, the notion that the web has only been social since the rise of social networks (ca. 2005) ignores the fact that the Internet—of which the worldwide web is a part—has been social since its inception. Is anyone up for a dial-up chat on a local bulletin board service (aka BBS)?
Regardless of semantics about the Interwebs, I was intrigued by the notion that our analyses might be downplaying the true role of social interactions simply on account of our toolsets.
I therefore replicated the Chartbeat methodology Alexis outlined in “Dark Social” and ran a test of the site Colle+McVoy launched earlier this year for the Pedal Minnesota campaign (www.pedalmn.com).
- Exclude Sources (relevant to the site I analyzed)
- Specific media vendors/partnerships (i.e., exploreminnesota, bringmethenews, tuneupstation)
- Exclude Media (relevant to the site I analyzed)
- CPC, organic, email
- Exclude Landing Pages (clearly not “Dark” in their nature)
- Home page (i.e., /)
- Main section header pages (i.e., /map/|/events/|/resources/|/pedal central/|/contact/|/partners/
My results reflected the general patterns Chartbeat isolated with traffic data to The Atlantic. At first glance, this might suggest we need to be more thorough with any site reporting that requires us to be 100 percent certain about all socially derived visits. However, owing to other truths about site analytics and methodologies (deactivated cookies, for instance, decreasing what we can actually report as full and complete records), we will never be 100 percent certain about all such visits.
Analysts working in agencies should keep this in mind. As much as we'd like to report firm campaign results to our teammates and, ultimately, our clients, courtesy of web analytics tools that purportedly count unique visitors to your properties and tally the sources of their arrival to those properties, we need to be transparent about the fact that—unless we're pulling server logs—our data is always going to be directional.
Music + Creativity: Part One
Stepping off the elevators at Colle+McVoy, employees and visitors are immediately greeted by sounds of Minnesota’s beloved, eclectic radio station, The Current, pumping through the speakers. Its presence isn’t just a welcomed distraction, it helps define and capture the energy of this agency. The Current doesn’t have a specific format — it’s not top 40, it’s not classic rock, it’s not lite jazz. It’s a station that tries to share the most creative and interesting music that programmers can find, whether it’s a gem from the past, or an obscure new artist on the cusp of stardom. Colle+McVoy has a similar desire — to foster a community of creativity and share the most innovative work we can with the rest of the world. Our music choice is definitely no accident.
It is apparent from one walk around the offices of C+M that our love for music definitely does not stop in the lobby. Desks are adorned with headphones and speakers of all shapes and sizes. Personal rock out sessions or cubicle dance parties can spontaneously erupt at any time. And there is always someone talking about a show they saw, will see, or wanted to see but couldn't attend. Music permeates our walls and ears 24/7. It truly is creative fuel that plays an enormous role in establishing a fun, inspirational and open atmosphere, rather than a stale, dry one.
So what is it about music that is so intrinsically tied to creative-driven industries, advertising in particular? According to Don Campbell, author of The Mozart Effect and a renowned authority on the transformative power of music, "Music can be used to stimulate, activate, and relax the mind and body.” All of which are key elements in a successful creative process, and hence, producing stand out work for clients. What’s more? Elena Mannes, author of The Power of Music, states, "scientists have found that music stimulates more parts of the brain than any other human function."
At Colle+McVoy —based in the heart of urban, arts-heavy Minneapolis— music offers employees respite in the middle of a stressful day, provides sonic caffeine for late nights and early morning deadlines, and gives us just the right amount of inspiration to successfully complete a project. For C+M, creativity is not a department, but an expectation of all employees. So although musical tastes are wide and varied at C+M, there’s no doubt that it positively impacts every individual, acting as a catalyst for us each to reach our full creative potential.
A fierce advocate of music in almost any environment, Campbell believes, “More and more businesses are recognizing the importance of music in the workplace." This is certainly true at C+M, and has been for some time. Since music surrounds is ingrained in our culture and pushes us to do great work, we have decided to go one step further by bringing bands and musicians to perform live at the agency. This initiative, dubbed C+M Sessions, will kick off its inaugural performance this evening, Thursday, Aug. 2, with local roadhouse rockers, The 4onthefloor. It’s time to take off your headphones, put on your dancing shoes, and swill a cold beer to some rock and roll in the summer sun.
Celebrating the Unpredictability of the Digital Decade
Minnesotan marketers get interactive. This has never been more apparent than it was this past Wednesday at the Minnesota Interactive Marketing Association (MIMA) Summit. The theme of the conference was “Celebrating the Digital Decade,” which served not only as a testament to the monumental changes we’ve experienced in digital, but also a celebration of MIMA being the oldest and biggest interactive marketing association in the country. MIMA has pioneered a local path that allows organizations to elevate their talent by offering premium programs that present high-quality speakers to share the digital love.
There were more than 60 speakers at this year’s MIMA Summit, who were organized into 10 different tracks for attendees to choose from: content and storytelling, digital decade, e-commerce and e-mail, marketing technologies, measurement, mobile and screens, the nonprofit perspective, social media, trends and user experience. Colle+McVoy sent a group of people from various disciplines in order to take in as much as we could from the 40 different sessions.
Outside the two keynote speakers (Avinash Kaushik + Chris Anderson), I spent most of the day attending sessions listed in the user experience track. With the hope of capturing the perspective of everyone who attended from Colle+McVoy, I solicited feedback by asking for two or three sentence descriptions of themes they identified throughout the day. The unpredictable nature of the Web and technology rose to the top. Avinash’s opening keynote talk set the tone, “Predicting what the Web will be in five years is impossible. What we learned six months ago is irrelevant today. Which is why we all continue to do this and why all of you are here. That’s what I love about my job.” Avinash closed by talking about how failure inherently follows the unpredictability of innovation. By failing fast, interactive marketers can swiftly adapt to the real-time changes in consumer behavior.
The idea of unpredictability carried over into the first session I attended, titled “The Future of UX” by Boon Sheridan. “You can’t put things in motion and predict the future of digital and technology because it changes so fast. Focus on the now. The reality is that we can’t solve for design problems that don’t exist today,” emphasized Sheridan. He continued, “Design for interruption. It’s impossible to perfectly guide someone through the digital ecosystem.” The idea of digital ecosystems has become a common phrase among UX professionals and digital strategists. Given the ecosystem’s unpredictability, Sheridan recommended starting all digital projects by storyboarding a few different use-case scenarios and then layering in the navigational and content gaps that exist. From there, teams can brainstorm possible solutions before initiating design concepts.
Edward Boches and David Armano also covered the unpredictability of innovation in their session “Group Therapy for Would-Be Innovators.” Boches argued there are three ways agencies can grow: 1) sell existing services, 2) develop new services for existing clients, 3) create new services for new clients. Innovation can fuel any of these growth strategies when the agency’s workforce is liberated to work on experiential projects. Due to the unpredictable nature of the Web and technology, the only way to keep up with the shifts in consumer behavior is to experiment. Learn by doing. And failing. Hearing these perspectives definitely solidified my perspective on how Colle+McVoy has started to formally harness innovation across the agency. My role may serve as a catalyst to identify opportunities for innovation, but it’s the makeup of the agency that allows us to produce ideas such as Squawq, Super Chatter and SXSW Talks.
My final session of the day, “Rethinking User Research and Usability Testing for the Social Web,” offered one final reminder of the unpredictability of the Web and consumer behavior. “We don’t know how to find out about things we don’t know about. People don’t act in the real world as we want them to in usability tests. People don’t live in a world doing one task with one device out of context,” explained Dana Chisnell. She said, “The Web has always been social, but it’s now more social than ever. The Web enables a powerful platform for human-to-human interaction facilitated by technology.” Because of this, Chisnell expressed the importance of rethinking how we gather people’s feedback as we create digital experiences. With the Web being an enabler of human-to-human interaction, understanding people’s online relationships is more important than ever. We need to stop looking for the things we know about in usability testing and challenge ourselves to find the things we don’t know about.
MIMA was right. The imperfection and unpredictability of the past, present and future of interactive marketing should be celebrated. It should be celebrated because our community has demonstrated an unmatched passion and interest in learning, failing and obsessing over how we can get smarter and better at what we do. There’s a reason people like Avinash Kaushik and Chris Anderson are coming to Minnesota. It’s because we’re humble enough to be obviously curious and we have some of the top brands and agencies in the country producing some of the best interactive work on the planet.
Caribou Coffee: Oven Shelter
Caribou Coffee Oven Shelter
To help Caribou Coffee launch its hot and fresh Daybreaker breakfast sandwiches, we decided to heat things up a bit. To do this, we created ovens out of transit shelters, complete with real heaters and working clocks. This not only allowed us to showcase Caribou’s new “Hot ‘n Wholesome” menu items, it also benefited Minnesotans during their frigid winter commutes. Some of the world’s top culture and food blogs celebrated the work along with the industry, including The One Show, Creativity and Adweek. Noted cultural blogger Perez Hilton declared it the “Hottest Advertisement Ever…Literally!”
About Summer Hours on the Solstice
Whether we see them as an early start to the weekend or as a jumping-off point for well-earned, longer-term vacation, we love our summer hours at Colle+McVoy!
This year, the program is back again by popular demand, even being mentioned by the Star Tribune in their selection of Colle+McVoy as one of the Top 100 Workplaces in Minnesota.
With summer in mind during last week’s rooftop carnival-cum-quarterly-meeting, our CFO urged us to take advantage of the extra time to get out of the office and explore a little bit more of the state we all call home. Disclosure: As a member of the Explore Minnesota team, I will unabashedly take any and all opportunities to proselytize about how diverse (and great!) the options are for vacations right here in Minnesota! I absolutely LOVE that there are more of us at the office who feel the same way!
I also love working for a creative advertising agency whose leadership implores us to get out of the office and use our vacation time. Only 38 percent of Americans actually take all their vacation days, according to this article in CNNMoney. That figure could surely be increased with a leadership group as supportive as ours.
In any event, my coworkers will all be asking themselves similar questions as Friday afternoons approach:
Are our loose ends tied up for the week?
Have we called our clients and wished them well for the weekend?
Did we do our timesheets?
If so, we’re free to depart for distant shores. The caveat again being that I really, truly hope those shores are located in-state. An early start to backyard tasks and household chores is also fair game.
So what do Colle+McVoyers actually plan to do with their summer hours? We took an internal poll recently to find some answers. Our own Sean Cooley helped make sense of the numbers.
Here’s to the #solstice. Happy summer!
Colle+McVoy’s Guide To Northern Spark
The Twin Cities is getting its own Nuit Blanche and we couldn’t be happier. We fully embrace and support our amazing local arts community, but we think it deserves a lot more attention. That’s what the international Nuit Blanche movement is going to bring.
Nuit Blanche (literally White Night, All-Nighter or Sleepless Night in French) is an annual all-night or nighttime arts festival that opens museums, private and public art galleries, and other cultural institutions for free and provides space for art installations, performances (music, film, dance, performance art), themed social gatherings and other activities.
This Saturday, June 4, the Twin Cities is joining the movement by hosting Northern Spark , the area’s first ever, all-night long arts festival transforming the cities’ urban landscapes into a Twin Cites' wide art gallery. More than 60 regional and national artists together with the Twin Cities’ arts community will display new art installations at public places and unexpected locations throughout the cities. Directed and produced by Northern Lights.mn and funded by the Minnesota State Arts Board, Northern Spark takes place from sunset on June 4 (8:55 p.m.) until the morning of June 5, 2011 (sunrise 5:28 a.m. ).
While there are lots of events and places to visit, below is a quick rundown or cheat sheet of key events from our friends at Pop Fizz Daily:
8:55 p.m. : At Upper Landing Park in St. Paul, Philip Blackburn has composed a car horn fanfare. It will be accompanied by the lighting of Jim Campbell’s "Scattered Light" . More than 1,600 suspended LEDs encased in standard light bulbs are programmed to play a video. Then follow "Nightmare" (The eerie and unexpected vision of a white horse galloping on the Mississippi at night, produced by towing a video screen on the river) as the horse begins its trek.
11 p.m. : We’ll head back over to Minneapolis. There will be 10 art projects on the Stone Arch Bridge, such as "MURMUR," which are select photographs that will be projected in large scale on the Gold Medal Flour silos, and "Ceil," a laser that sweeps across the Mississippi River to create a canopy.
12:30 a.m. : Snack time! There will be food trucks scattered throughout the city and free coffee at Black Dog Cafe
2 a.m. : We’ll also be dropping by the Walker Art Center , which will have galleries open until 6 a.m. and a lawn full of projects such as "The Shape of Night" (2 a.m.), you can bring your sleeping bag and be documented creating your own special sleeping position.
2 a.m. : Swing by MCAD, the Minneapolis Institute of Arts, the Walker Art Center, the Soap Factory and Soo Visual Arts Center . See listings here .
4 a.m. : Feel the heat at a bonfire in Loring Park .
5:30 a.m. : A pancake breakfast will be served at Intermedia Arts .
C+M Wins Explore Minnesota Tourism Account
MINNEAPOLIS, June 10, 2010 - Colle+McVoy has been selected as the advertising agency for Explore Minnesota Tourism, the state agency responsible for promoting travel in Minnesota. The agency was chosen following a competitive review process.
"We were impressed by Colle+McVoy’s approach, which offered the best combination of strategy, creativity, effectiveness and return on investment," said John Edman, director, Explore Minnesota Tourism. "The team demonstrated an understanding of the business and presented a great campaign that will be flexible and work across several mediums."
"We have always been proud of our Minnesota roots and we look forward to using our expertise and groundbreaking programs to creatively promote Minnesota as a travel destination and achieve measurable results," said Christine Fruechte, president and CEO, Colle+McVoy.
Colle+McVoy will assist Explore Minnesota Tourism with strategic planning, advertising, media planning, online/electronic marketing, social marketing, promotional materials, public relations and additional marketing needs. The marketing budgets have not been finalized.
Christine Fruechte named one of 200 Minnesotans You Should Know
MINNEAPOLIS, April 28, 2010 - Christine Fruechte was named one of 200 Minnesotans You Should Know byTwin Cities Business magazine. Fruechte is recognized for her efforts to transform the agency into a vibrant, creatively driven downtown firm and "one of the most tech-conscious ad shops in town."
C+M Wins 2010 Buzz Award
MINNEAPOLIS, April 13, 2010 - The Colle+McVoy-produced Web site www.YearbookYourself.com won the award in the online category of the 2010 Buzz Awards. The Buzz Awards honor the best in brand/media integration and recognize campaigns that catch fire, produce brilliant product placements and use media in innovative ways that invade pop culture.
"Winning this award in the online category is a real honor and a testament to our digital expertise," said Mike Caguin, executive creative director, Colle+McVoy. "Generating buzz for a client is one thing, but creating something that becomes a pop culture phenomenon is rare. We are grateful for our forward-thinking clients like Taubman who appreciate transformative ideas."
There is only one winner per Buzz Award category (17 total) and YearbookYourself.com is the only winner in the online category, which recognizes the most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign. As a result, the site will be profiled in a full-color spread in the May 3rd Buzz Awards section in Adweek, Brandweek and Mediaweek and online. This is the second Buzz Award for Colle+McVoy, which won in 2007 for the Minnesota State Lottery Don’t Belittle Powerball campaign. A full list of 2010 winners can be found at www.adweekbuzz.com..
Over the last two years, www.YearbookYourself.com became an instant hit and a pop culture phenomenon featured on more than 45,000 Web sites, blogs and media, including USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. Numerous high-profile personalities embraced it, including Lance Armstrong and Pee-wee Herman, and Evan Williams, co-founder of Twitter, changed his profile picture to a Yearbook Yourself photo. More than 15 million visitors uploaded photos to the site to see themselves with classic hairdos and in vintage outfits spanning five decades. Once "yearbooked," people sent their pictures to friends and posted them to blogs and social networking sites (more than 11 million Yearbook Yourself photos were shared via email or posted to Facebook). And the Yearbook Yourself Facebook fan page garnered 70,000 fans.
C+M Hires New Interactive And Copywriting Talent
MINNEAPOLIS, April 1, 2010 - Minneapolis-based advertising agency Colle+McVoy advances to meet the ever-evolving needs of the agency and its growth attributed to clients such as Caribou Coffee, Purina and the Recreational Boating & Fishing Foundation with the announcement today of six new hires:
Lisa Holzemer has been hired as a senior interactive producer. Previously, Holzemer was a producer at MRM Worldwide and Martin Williams.
Ben Clymer has been hired as an interactive designer. Clymer recently worked at Preston Kelly on various accounts, including HealthPartners, Roundy’s, Taco John’s and Grand Casino.
Fabien Dodard has been hired as a junior art director. Dodard previously worked at Boulder, Colo. based Crispin Porter + Bogusky and for a Haiti-based ad agency for five years.
Jenny Kirmis has been hired as a junior copywriter. Kirmis is a recent graduate of the Miami Ad School.
Brice Hemmer has been hired as a junior interactive designer/developer. Hemmer has interned at Poplife and Complt Design Studio.
Tom Ferrara, a recent graduate of the University of Minnesota, has been hired as an interactive developer.
"The sum of new hires adds significantly to our existing deep pool of talent within the creative group and will simply provide more expertise for our clients," said Mike Caguin, executive creative director, Colle+McVoy.
Photos available upon request.