International Olive Council: Client Profile
The International Olive Council (IOC) is the worldwide body that sets quality standards for the olive oil industry, representing all of the major olive and olive oil producing countries globally. Its purpose is to promote trade, consumption and international cooperation in the fields of olive oil and olives. Check out the IOC's North American campaign at addsomelife.org
Now Hiring: Media Planner
As a Colle+McVoy Media Planner, you’ll collaborate with internal, client, and media teams to track and evaluate trends, develop audience profiles, and determine the strongest strategies to lead your clients’ businesses and industries. The ideal candidate is a dynamic, creative thinker who wants to contribute from Day One, bringing a positive attitude with a drive towards teamwork, communication, and strategic solutions. Love of all things digital and pop culture is a plus.
Click here for full description and application.
Colle+McVoy is an Equal Opportunity Employer.
The "Dark Social" Meme
Senior editor at The Atlantic, Alexis Madrigal, last year published a blog post about social media and its impact in generating web traffic: “Dark Social: We Have the Whole History of the Web Wrong.”
With approximately 5,400 Tweets; 4,600 Facebook Likes; 1,200 shares on LinkedIn; and 1,100 +1s—to say nothing of the blog commentary and other related discourse in digital channels—it’s fair to say that “Dark Social” was a sticky idea that went viral.
To me, the main point of the post is that today's web analysts are decreasing the perceived value of social interactions in their reporting by relying on tools that track visits by referral sources—tools that invariably allocate otherwise socially driven traffic coming from, say, instant messenging and email to generic sources such as “direct” means.
Other, more general implications include:
- The notion that optimizing for social media means more than looking at Facebook and Twitter. The content itself has to be appraised.
- Formal social networks have brought a form of structure to social interactions that did not previously exist (in as simple a format).
- Along with the structure of formal social networks there is not only a loss in privacy, but a gain in social record keeping.
There have been plenty of counterpoints to the Alexis piece. For instance, the notion that the web has only been social since the rise of social networks (ca. 2005) ignores the fact that the Internet—of which the worldwide web is a part—has been social since its inception. Is anyone up for a dial-up chat on a local bulletin board service (aka BBS)?
Regardless of semantics about the Interwebs, I was intrigued by the notion that our analyses might be downplaying the true role of social interactions simply on account of our toolsets.
I therefore replicated the Chartbeat methodology Alexis outlined in “Dark Social” and ran a test of the site Colle+McVoy launched earlier this year for the Pedal Minnesota campaign (www.pedalmn.com).
- Exclude Sources (relevant to the site I analyzed)
- Specific media vendors/partnerships (i.e., exploreminnesota, bringmethenews, tuneupstation)
- Exclude Media (relevant to the site I analyzed)
- CPC, organic, email
- Exclude Landing Pages (clearly not “Dark” in their nature)
- Home page (i.e., /)
- Main section header pages (i.e., /map/|/events/|/resources/|/pedal central/|/contact/|/partners/
My results reflected the general patterns Chartbeat isolated with traffic data to The Atlantic. At first glance, this might suggest we need to be more thorough with any site reporting that requires us to be 100 percent certain about all socially derived visits. However, owing to other truths about site analytics and methodologies (deactivated cookies, for instance, decreasing what we can actually report as full and complete records), we will never be 100 percent certain about all such visits.
Analysts working in agencies should keep this in mind. As much as we'd like to report firm campaign results to our teammates and, ultimately, our clients, courtesy of web analytics tools that purportedly count unique visitors to your properties and tally the sources of their arrival to those properties, we need to be transparent about the fact that—unless we're pulling server logs—our data is always going to be directional.
Ben Eine Today Time Lapse Video
Ben Eine Today Time Lapse
We're so lucky. When renowned international street artist Ben Flynn, a.k.a. EINE, was in town recently, he painted an amazing mural on two of our walls. We were introduced to him by agency friend Chank Diesel who assisted with the installation. EINE was so laid back and approachable, even though he's one of London's most famous, prolific and original street artists and his work sells for tens of thousands of dollars. In our Minneapolis office we have his artistic vision to inspire us, as well as a reminder that there's no better time than now to make things happen. EINE would totally agree.
Five Ways To Be Remarkable
At a time when many bright-eyed college graduates are embarking on their first internships or “real” jobs, it seems appropriate to offer some advice on how to be successful. First, you must understand that you cannot fail. Every new endeavor is an opportunity to learn and to grow. Sounds cliché, but it’s true.
You know you’re smart. Now you have to prove it. Based on my experiences, you can do this by being an incessant learner, thinking critically, building strong relationships, understanding expectations and showing passion along the way.
Learning doesn’t end after college. In a very real way, it’s the start of you creating your own curriculum. Look for inspiration everywhere. Read articles and books, study people and places, attend events, talk to smart people – just get out there and soak it up.
If you’re asked to do something, don’t just do it. Recognize the end goal and over-deliver. Find a different, better solution. Combat ambiguity by asking good questions. Asking questions demonstrates curiosity and the desire to better understand what’s trying to be accomplished. You’re not expected to have all the answers. No one does.
Build good relationships
Whether you’re extroverted or prefer to keep to yourself, you must create connections with people inside and outside of where you work. Cultivating strong relationships will help you navigate through your career – and your life. The easiest way to do this is to just be you. People will recognize when you’re being genuine and get to know you for who you really are – professionally and personally.
One of the biggest barriers to surpassing expectations is not knowing what they are in the first place. Ask! On your first day, ask how your success will be measured. Then follow up after about a month by requesting a review to understand what you’re doing well and what you can work on.
Wear your passion
Finally, show that you’re passionate about what you’re doing. People don’t want just anybody representing their brand. They want a team of passionate, ambitious leaders who will advocate for the organization. Enthusiasm should shine in everything you do.
In short, be so remarkable that you make everyone else aspire to your awesomeness. Work every day to make yourself, and everyone around you, better. You’ll know when you’ve found what you’re meant to do because you’ll feel like a better you with every bit of effort you contribute to it. You’ll also know if you haven’t found it. You must continuously expose yourself to new information and experiences to find what makes you happiest. Remember, you cannot fail – so long as you try.
“Don’t ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” – H. Thurman
Open Advertising: Inspiring Intellectual Diversity In Agencies
As advertisers, we have incredible influence to move things forward and take on challenging issues of culture, society, technology and economics. We can spur honest conversations (even if they’re difficult), and create work that broadens discourse instead of reducing it.
In order to accomplish this, our industry needs diverse intellectual talent — people who see and experience the world in many different ways. But a disturbing trend is emerging: women and men who would have once pursued a career in advertising are being lured away with tempting offers from startups and tech companies (see 8 Reasons To Choose A Startup Over A Corporate Job). Attractive new job offers, coupled with a less-than-favorable reputation as an industry (advertising is the 10th most hated profession in the U.S. according to Gallup), means that advertising could be facing a very real shortage of diverse intellectual talent in just a few years’ time. A lack of talent means our industry’s point of view will become staid and our ability to create change will quickly fade.
The issue of talent is precisely what we set out to address in our recent collaboration with the 4A’s, a leading ad association looking to jump-start a dialogue with the next generation. The project was designed to share untold stories of real people who work in agencies. But before we could tell their stories, we needed to know what we were up against.
We began by talking with college students and young advertising professionals in order to understand the gaps that exist between students’ perceptions and employees’ reality. We asked similar questions of both groups and then compared their responses. The results were staggering: the things that students are most wary of are the same things young working professionals enjoy most.
In general, students believe that 1) You have to be a brilliant creative genius to make it in our field, 2) There aren’t enough ad jobs to go around for those who are interested, 3) Digital agencies are the only ones that work with new technology, and 4) Agencies are cutthroat, backstabbing places that eat their young.
Most of these perceptions are unfounded. First, young professionals told us that they thrive on the creativity in agencies, whether they’re an account executive or a copywriter. Second, they found jobs by landing internships, meeting the right people and having the right attitude, even when the job search sucks. Third, they work with emerging technology every day — it’s actually an area where they feel the most empowered. Finally, those just starting out in advertising told us story after story about how much they enjoy collaborating with coworkers, how welcoming agencies are, and how most of the folks they work with are driven to create great work rather than clutter the world with more garbage.
The disparity between perceptions and reality means that it's up to us to redefine creativity and show that there are many seats at the table, help students understand that finding the right internship is the first step toward finding the right job, communicate that technology is the lifeblood of every agency and an area where young talent rules the roost, and last but not least, show that advertising is the new team sport.
On the heels of our research came a new website, openadvertising.aaaa.org, designed to open up the walls of our agencies and welcome those who are skeptical, excited or curious about our field. The site features short videos from art directors, writers, strategists, analysts and account executives that show what a day in the life is really like, which we hope will dispel misperceptions along the way.
Colle+McVoy had the pleasure of creating four videos for the site that feature our employees. Take a peek at our stories (and the new OpenAdvertising site). We’d love to hear what you think about where our industry is headed and what we could do to make it better than it’s ever been before.
It’s A Blog World, After All
Bloggers can get a bad rap. “Who even reads blogs?” is often a question posed by teams or clients when discussing a potential blog outreach program. Actually, a lot of people read blogs. According to eMarketer, the number of blog readers in the U.S. will reach 122.6 million in 2011, representing 53.5% of Internet users.
I’ll be the first to admit that not all blogs are good blogs. It’s like finding websites – there’s the good, the bad and the ugly. However, when you want a third-party endorsement for your brand online, bloggers hit the sweet spot.
Here are some points of differentiation that make bloggers a powerful influencer group, and some ideas for how you can best work with them on behalf of your brand.
PassionI love working with bloggers because they are passionate about their subjects. In most cases, bloggers are not making a living off their blogs. Unlike reporters, who are given topics by editors, bloggers can write whatever they want and provide a POV. The end result is content that reflects their personality, with priceless personal anecdotes about your brand.
Tip for marketers: Pay it forward.
Always think about how you can help a blogger create relevant content and further establish credibility within his or her community. Ultimately, they’ll work with companies that help increase their readership but allow them to remain authentic to their beliefs and interests.
PersonalizationBloggers reveal a lot of personal information. In fact, they need to share personal information to build their brand and provide a way for readers to connect. A blogger’s personal life directly effects what they are writing about on their blogs. Life events such as getting married, having a baby or traveling will have a direct effect on their blog’s content and frequency.
Tip for marketers: Do your research.
You can find out a lot about bloggers through their posts, about sections, and social channels. Read as much as you can, and personalize each message to account for recent developments in their lives. You don’t want to appear insensitive or ignorant for not knowing something they’ve already made public.
CreativityBloggers are able to experiment and push the boundaries because they aren’t answering to a larger team. They don’t need to get permission to write about controversial or unpopular topics. Also, because they are topic experts, bloggers help identify and create “What’s Next” before anyone else.
Tip for marketers: Be flexible
Constantly solicit feedback from bloggers and allow them to help customize a program. Don’t be afraid to provide suggestions, but always allow bloggers to infuse their own creativity and ideas.
Obviously, I’m a fan of working with bloggers. Bloggers are able to organically create a highly engaged community of readers, fans and followers. Their influence is invaluable as a third-party endorsement to help fuel conversations and reach your target audience. In the future, bloggers will continue to thrive. What do you think makes great blogs stand out in all the online noise?
Welcome to the New ColleMcVoy.com
We’ve been working hard to bring you an experience that tells you who we are, why you should work with us and - ultimately - inspires you to make a difference and join us in our vision to stand out.
We pushed ourselves to treat this project as we would any other client assignment. The clients in this case were the leadership team, and I had the pleasure of leading our internal team all the way from strategy to execution. This approach encouraged accountability and challenged us to practice what we preach. We learned a ton along the way, and we’re proud of the work we produced.
As we assessed our previous .com and social media presence, we realized there was opportunity for improvement. Our previous interactive experience didn't accurately demonstrate who we are and what we're great at. It also didn't allow for the flexibility required by the dynamic nature of social media and agileness of mobile. If we could improve in these specific areas, we knew creating a stand out interactive experience was achievable.
Insight + Strategic Direction
Our findings from the qualitative and quantitative research we conducted uncovered what makes C+M more than an advertising agency. We invent analytics tools from scratch. We write job descriptions for clients. We offer strategic counsel on business-level strategies. We offer fulfillment capabilities in house. We build 3-D dioramas. The engine that makes all of this possible is the people who work here. And here is a special place. Employees and clients described the feeling they get when they walk off the elevator at C+M, and that feeling is what we wanted our online experience to emulate. We worked off the key insight that C+M is more than just a workplace; it’s the incubator for and manifestation of the vibrant, warm and open spirit of its people.
Audience + Architecture
With this insight in mind, we initiated a complete run-through of potential conceptual architecture solutions before creating visual design concepts. We explored organizational schemes based on four distinct audience profiles that we brought to life through personas and use case scenarios. We mapped out an agile experience that made itself smarter over time. An experience based heavily on search and a sophisticated tagging system, allowing site visitors to surface content they find relevant and useful.
Our user experience strategies led to design concepting. We generated multiple concepts and put them up on the wall for review. One prevailed. The one you’re experiencing now. As we brought people through a prototyped version of the Web site, they reacted positively to the design and photography style. We hope your reaction is the same, but we also want to make sure the experience delivers on getting you to the information you’re seeking easily and efficiently.
During our usability sessions, we also observed people hesitantly browsing through our progressively created navigation system. A system built on the search-based tagging previously described. We offer five ways for people to navigate: 1) entering a search query, 2) clicking on a trending topic, 3) vertically scrolling through image tiles, 4) horizontally browsing via contextual links and 5) using the keyboard. Usability findings led to design and functionality tweaks that resulted in an experience surpassing the standards our team set. Time to go live.
An Experience Built From Behavior
Going live is only the initiation of what the experience will eventually come to be. The Web site as it exists today serves as the foundational platform we will constantly monitor and change to adapt to visitor behavior. Meaning, the next time you come back, your experience will be better. Furthermore, we continue to add content to the site (e.g., case studies, blog posts). Another reason to come back. In the meantime, I encourage you to leave a comment below or offer feedback through the survey we’ve created.
FEED IT Recap: Scott Belsky
“Ideas don’t happen because they’re great or by accident.”
It was an interesting answer, but it prompts an obvious next question, “How then do we make ideas happen?”
While Scott visited Colle+McVoy on July 15, 2011, I sat down with him for an exclusive interview in the hopes of gathering his insights on how we, as marketers, can increase the possibility of our ideas being shared with the world. In short, how we can make ideas happen.
What follows is a brief synopsis of the interview, outlining the five main themes that stood out.
Find Your Work Sweet Spot
Scott has always been passionate about facilitating creative production, which served as the impetus for his transition from working in leadership development at Goldman Sachs to starting Behance, an organization focused on matching the best creative talent with the best creative opportunity. “I needed to do something in a world I’m passionate about and with people I love working with.” But passion alone did not make him successful. He was able to align his enthusiasm for organizing creativity with his unique skills and opportunity streams.
Scott found his work sweet spot, have you?
Be a Student of Your Craft
During our conversation, Scott referred to himself as “a student studying design firms, agencies and creative leaders across industries to understand what they are struggling with.” As a student of organizing the creative world, Scott has identified creative professionals defying the odds and who offer a world of knowledge he can learn from. Whatever your creative craft, obsess over how you can find ways to learn more. Given the accessibility the Internet allows all of us today, this has become easier than ever.
Creativity Is a Responsibility
The name Behance came from the word “enhance,” which means to make something better, and “be,” which means being authentic and never compromising. The mission of Behance is to empower creative professionals to make ideas happen. A focus on pushing ideas to completion initiates a sense of responsibility and accountability among creative professionals. In Scott’s words, “Every artist and every creative mind should not only see their creativity as an opportunity, but also a responsibility.”
Embrace Distributed Creative Production
Advertising agencies focus on gathering all the best creative minds in-house. Scott argues this model is not sustainable because the best creative minds are going to be free radicals. “They’re going to be working on their own terms, wherever they are in the world. And they’re going to have greater output as a result of that autonomy,” Scott explained. He refers to this philosophy as “distributed creative production” and believes agencies need to embrace this idea to flourish.
Focus on Process and Kill Ideas
Ideas are plentiful in the agency world. We invest an incredible amount of time and energy in coming up with insights and ideas that allow a brand to stand out. Scott believes we should dedicate the same amount of resources to discussing how our process is organized. Rather than subscribing to the status quo, he encourages organizations to question process and test different methodologies to influence change. And during the daily execution of an idea, the tendency should be to kill ideas. “When ideas come up, the immune system of a productive creative team needs to quickly quench them in order to keep on track. We should only allow new ideas to take us off track during brainstorms,” Scott pleaded as we wrapped up our interview.
I’ll end this overview with Scott’s favorite quote from Thomas Edison: “Genius is one percent inspiration and ninety-nine percent perspiration.” Executional excellence is vital to making ideas happen. This is also the inspiration behind Scott naming Behance’s think tank The 99 Percent.
So which side are you on, the one percent or the ninety-nine percent? I welcome your thoughts below.
About Summer Hours on the Solstice
Whether we see them as an early start to the weekend or as a jumping-off point for well-earned, longer-term vacation, we love our summer hours at Colle+McVoy!
This year, the program is back again by popular demand, even being mentioned by the Star Tribune in their selection of Colle+McVoy as one of the Top 100 Workplaces in Minnesota.
With summer in mind during last week’s rooftop carnival-cum-quarterly-meeting, our CFO urged us to take advantage of the extra time to get out of the office and explore a little bit more of the state we all call home. Disclosure: As a member of the Explore Minnesota team, I will unabashedly take any and all opportunities to proselytize about how diverse (and great!) the options are for vacations right here in Minnesota! I absolutely LOVE that there are more of us at the office who feel the same way!
I also love working for a creative advertising agency whose leadership implores us to get out of the office and use our vacation time. Only 38 percent of Americans actually take all their vacation days, according to this article in CNNMoney. That figure could surely be increased with a leadership group as supportive as ours.
In any event, my coworkers will all be asking themselves similar questions as Friday afternoons approach:
Are our loose ends tied up for the week?
Have we called our clients and wished them well for the weekend?
Did we do our timesheets?
If so, we’re free to depart for distant shores. The caveat again being that I really, truly hope those shores are located in-state. An early start to backyard tasks and household chores is also fair game.
So what do Colle+McVoyers actually plan to do with their summer hours? We took an internal poll recently to find some answers. Our own Sean Cooley helped make sense of the numbers.
Here’s to the #solstice. Happy summer!
Colle+McVoy’s Guide To Northern Spark
The Twin Cities is getting its own Nuit Blanche and we couldn’t be happier. We fully embrace and support our amazing local arts community, but we think it deserves a lot more attention. That’s what the international Nuit Blanche movement is going to bring.
Nuit Blanche (literally White Night, All-Nighter or Sleepless Night in French) is an annual all-night or nighttime arts festival that opens museums, private and public art galleries, and other cultural institutions for free and provides space for art installations, performances (music, film, dance, performance art), themed social gatherings and other activities.
This Saturday, June 4, the Twin Cities is joining the movement by hosting Northern Spark , the area’s first ever, all-night long arts festival transforming the cities’ urban landscapes into a Twin Cites' wide art gallery. More than 60 regional and national artists together with the Twin Cities’ arts community will display new art installations at public places and unexpected locations throughout the cities. Directed and produced by Northern Lights.mn and funded by the Minnesota State Arts Board, Northern Spark takes place from sunset on June 4 (8:55 p.m.) until the morning of June 5, 2011 (sunrise 5:28 a.m. ).
While there are lots of events and places to visit, below is a quick rundown or cheat sheet of key events from our friends at Pop Fizz Daily:
8:55 p.m. : At Upper Landing Park in St. Paul, Philip Blackburn has composed a car horn fanfare. It will be accompanied by the lighting of Jim Campbell’s "Scattered Light" . More than 1,600 suspended LEDs encased in standard light bulbs are programmed to play a video. Then follow "Nightmare" (The eerie and unexpected vision of a white horse galloping on the Mississippi at night, produced by towing a video screen on the river) as the horse begins its trek.
11 p.m. : We’ll head back over to Minneapolis. There will be 10 art projects on the Stone Arch Bridge, such as "MURMUR," which are select photographs that will be projected in large scale on the Gold Medal Flour silos, and "Ceil," a laser that sweeps across the Mississippi River to create a canopy.
12:30 a.m. : Snack time! There will be food trucks scattered throughout the city and free coffee at Black Dog Cafe
2 a.m. : We’ll also be dropping by the Walker Art Center , which will have galleries open until 6 a.m. and a lawn full of projects such as "The Shape of Night" (2 a.m.), you can bring your sleeping bag and be documented creating your own special sleeping position.
2 a.m. : Swing by MCAD, the Minneapolis Institute of Arts, the Walker Art Center, the Soap Factory and Soo Visual Arts Center . See listings here .
4 a.m. : Feel the heat at a bonfire in Loring Park .
5:30 a.m. : A pancake breakfast will be served at Intermedia Arts .
Rhymesayers: Paint It Gold
Rhymesayers - Paint It Gold
Visit the site: archive.collemcvoy.com/paintthatshitgold »
Internationally acclaimed hip-hop act Atmosphere wanted to create an online experience to match their much-anticipated release, When Life Gives You Lemons, You Paint That S*#t Gold. To build the hype (and their sales), we created Paintitgold.com, a site that allows users to tag anything they could find on the web while listening to tracks from the new album. In its first week, the site not only unleashed the talents of thousands of virtual vandals, it helped launch the album to the top of the iTunes hip-hop chart and #5 on the Billboard chart.
C+M Wins Two Acclaimed Internet Honors
MINNEAPOLIS, May 5, 2010 - The Colle+McVoy creation, www.YearbookYourself.com, won two Webby Awards in the Best Use of Social Media category of The 14th Annual Webby Awards. Hailed as the "Internet’s highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.
"This is a tremendous honor since this category represents the most cutting-edge work in social media, an area that every company is looking to leverage." said Mike Caguin, executive creative director, Colle+McVoy. "This award recognizes the hard work of many people, as well as the forward-thinking vision of our client partner, Taubman Centers."
YearbookYourself.com won both the Webby Award given by The International Academy of Digital Arts and Sciences (IADAS) and the People’s Voice Webby Award in the Best Use of Social Media category. The previous iteration of the site won the People’s Voice Webby Award last year in the Viral Marketing category. With nearly 10,000 entries from all 50 U.S. states and more than 60 countries worldwide, the 14th Annual Webby Awards is the biggest in its history and continues to be the leading international award honoring excellence on the Internet. YearbookYourself.com was one of only five finalists in its category and was voted the people’s favorite after more than 700,000 votes were cast online. The cross-section of winners hailing from 14 countries will be honored at an event hosted by B.J. Novak of NBC’s The Office. in New York City on June 14. A full list of winners can be found at www.webbyawards.com.
"The Webby Awards honor the very best of the Internet," said David-Michel Davies, executive director of The Webby Awards. "YearbookYourself.com’s achievement is a testament to the skill, ingenuity and vision of its creators."
The unparalleled Webby win is the latest award for Colle+McVoy, which was also recently honored with four awards in The One Show and won the 2010 Adweek Buzz Award for YearbookYourself.com in the online category.
Over the last two years, YearbookYourself.com became an instant hit and a pop culture phenomenon for client Taubman Centers. The site was featured on more than 45,000 Web sites, blogs and media, including USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. Numerous high-profile personalities embraced it, including Lance Armstrong, Pee-wee Herman and Evan Williams, co-founder of Twitter, who changed his profile picture to a Yearbook Yourself photo. The fun was wildly infectious and there were more than 28 million total visits to the site in the last two years. Once "yearbooked," the site easily allowed people to send their pictures to friends and post them to blogs and social networking sites (this year alone, more than 16 million Yearbook Yourself photos were shared via email or posted to Facebook). And the Yearbook Yourself Facebook fan page garnered more than 70,000 fans.
Nicole Pomerleau Joins C+M As Media Director
MINNEAPOLIS, March 8, 2011 - Colle+McVoy announced today that Nicole Pomerleau has joined the agency as Media Director. She will be responsible for all media planning and buying activities, as well as providing expertise on new and emerging media strategies.
"Nicole is a tremendous asset to our team and our client partners," said Christine Fruechte, president and CEO, Colle+McVoy. "Her impressive national and international experience will expand the capabilities we offer our clients, as well as accommodate future agency growth and opportunities."
Pomerleau joins the agency from Fallon following stints at Mediacom London, Grey Worldwide, Universal McCann, and Foote Cone & Belding. Most recently she managed the media for the launch of the Cosmopolitan Hotel and Resort in Las Vegas along with leading the media on both Bravo and USA Network brands. She has extensive media planning and strategy experience leading blue chip brands across multiple categories, including Microsoft Office, Sandisk, Escada, Dunhill, Holiday Inn & Express, Lacoste, and Levi Strauss & Co.
Pomerleau believes the best media ideas come from building, not buying, and her passion for creative, innovative media brought her to Colle+McVoy. "The dynamic culture and drive for creativity and collaboration across all departments is inspiring," said Pomerleau. "I am excited to join a team with such tremendous growth and momentum."
Pomerleau is one of many recent significant new hires by Colle+McVoy, which boosted staff by more than 40 professionals in the last 12 months to manage new business and growth in digital billings. Colle+McVoy billings have grown annually for the fifth consecutive year and are expected to continue throughout 2011.
C+M Further Expands Growing Interactive Team
MINNEAPOLIS, Sept. 23, 2010 -Colle+McVoy announced today the addition of six new hires to its thriving interactive team to meet the growth in digital billings for clients such as Land O’Lakes, Caribou Coffee, Taubman Shopping Centers and the Recreational Boating & Fishing Foundation (RBFF). They include:
- Bridget Charon has been hired as senior interactive producer. Previously she specialized in green/sustainable marketing with high-profile companies including Nature Works LLC and Cargill Dow.
- Ryan Olson has been hired as interactive account supervisor and has extensive national brand marketing experience with General Mills, Hormel Foods, H&R Block, Dish Network, Great Clips and Famous Dave’s Restaurants.
- Tiffany Hahnfeldt has been hired as interactive producer and recently worked with clients such as Target, Best Buy, Ameriprise, St. Jude Medical and Minnesota Public Radio.
- Josh Vadnais has been hired as interactive creative developer. Formerly a web application developer, Vadnais worked with Medtronic, Rochester Medical, UnitedHealth Group and Abbott Vascular.
- Alex Ehlen has been hired as junior interactive designer. As an intern at Colle+McVoy, he worked with Caribou Coffee, Taubman Shopping Centers, CHS and IBA.
- Grant Olson has been hired as an associate interactive strategist. During his summer internship at Colle+McVoy, he worked on Land O’Lakes, Zimride, Taubman Shopping Centers and RBFF.
"These new hires enhance our team and increase the depth of interactive offerings available to our clients," said Craig Pladson, director of interactive strategy, Colle+McVoy. "Colle+McVoy is and will continue to be an industry leader in delivering smart, results-driven interactive experiences."
Photos available upon request.
C+M Hires New Interactive And Copywriting Talent
MINNEAPOLIS, April 1, 2010 - Minneapolis-based advertising agency Colle+McVoy advances to meet the ever-evolving needs of the agency and its growth attributed to clients such as Caribou Coffee, Purina and the Recreational Boating & Fishing Foundation with the announcement today of six new hires:
Lisa Holzemer has been hired as a senior interactive producer. Previously, Holzemer was a producer at MRM Worldwide and Martin Williams.
Ben Clymer has been hired as an interactive designer. Clymer recently worked at Preston Kelly on various accounts, including HealthPartners, Roundy’s, Taco John’s and Grand Casino.
Fabien Dodard has been hired as a junior art director. Dodard previously worked at Boulder, Colo. based Crispin Porter + Bogusky and for a Haiti-based ad agency for five years.
Jenny Kirmis has been hired as a junior copywriter. Kirmis is a recent graduate of the Miami Ad School.
Brice Hemmer has been hired as a junior interactive designer/developer. Hemmer has interned at Poplife and Complt Design Studio.
Tom Ferrara, a recent graduate of the University of Minnesota, has been hired as an interactive developer.
"The sum of new hires adds significantly to our existing deep pool of talent within the creative group and will simply provide more expertise for our clients," said Mike Caguin, executive creative director, Colle+McVoy.
Photos available upon request.