Take Me Fishing: Mobile Case Study
Visit the site: www.takemefishing.org/mobile »
We conducted user studies that revealed the features most desired by consumers, such as where to fish and general how-to information. We then combined with the style and functionality of TakeMeFishing.org to the launch the brand into the mobile space. A first-of-its-kind in the category, it became the go-to resource for planning a day on the water. Initial data shows the mobile site is helping produce double-digit increases in overall site traffic. And shortly after launch, it was celebrated as a must-see mobile experience by Communication Arts and Creativity — and named the FWA’s Mobile Site of the Day.
The Recreational Boating & Fishing Foundation (RBFF) is the nonprofit organization behind TakeMeFishing.org and is dedicated to aquatic conservation and increasing participation in fishing and boating. As the use of smartphones skyrocketed, we wanted to continue to set anglers up for success, regardless of where they accessed the brand. How could we give fishing enthusiasts a wealth of information when they most likely have a fishing rod in one hand?
To help relieve the stresses of the holiday season, we created a winter retreat at snowdin.com. There you can frolic with a yeti, pilot a blimp or deliver the evening post to the town folk. No need for long johns or an electric blanket. All you’ll need is your 3-D glasses.
Land O’Lakes: Mobile Relaunch
Land O' Lakes Mobile
Visit the site: http://m.landolakes.com/ »
Since the early 1920s Land O’Lakes has strived to bring good food to busy families. Today that means providing a resource for moms constantly on the go. The new Land O’Lakes mobile site contains a practical navigation that can quickly serve up products, recipes, and inspiration whenever and wherever moms need it.
Now Hiring: Art Director
As a junior to mid-level art director at Colle+McVoy, you’ll be responsible for wowing our creative directors with your ideas, design skills and entertaining YouTube video finds. You’ll spend a lot of time with a copywriter dreaming up ridiculously big ideas. Once you and your writer friend strike gold, you’ll be responsible for bringing your big idea to life. Sometimes you’ll work with outside vendors such as photographers, retouchers, illustrators, directors, animators, editors and print vendors. You may even work with an animal trainer or a chainsaw juggler at some point, if you’re lucky. So, if you’d like to work for an agency that has a sweet rooftop deck overlooking downtown, a beer trike and was named one of the Best Places to Work by Advertising Age and Outside magazine, then show us what you’ve got.
Click here for full description and application.
Colle+McVoy is an Equal Opportunity Employer.
Schwinn: Bell Choir Case Study
Schwinn Schwinn Bell Choir
Visit the site: archive.collemcvoy.com/schwinnbellchoir »
At the core of Schwinn’s DNA is joy, so instead of sending yet another sales message into the seasonal clutter, we created a new twist on an old holiday favorite. We assembled a team of Schwinn-riding carolers who played beloved holiday songs using custom-made, specially tuned Schwinn bike bells. We also built a site where people could exchange e-carols of the Bell Choir performing the songs. To extend the spirit of giving, Schwinn donated bikes and helmets to kids in need for each carol that was shared. The Schwinn Bell Choir has been recognized by the Webby Awards, AIGA and the FWA for its rich Web experience.
At SchwinnBellChoir.com, visitors were not only be able to listen to the Schwinn Bell Choir perform classic carols, they also had the opportunity to spread the joy by sharing e-carols with friends and family. Each song shared helped donate a Schwinn bike to a child in need during the holiday season.
Greg Scott Joins C+M As Interactive Creative Director
MINNEAPOLIS, June 21, 2012 - Colle+McVoy today announced that Greg Scott has joined the agency in the new position of interactive creative director. Scott will help manage the interactive group, which has also added six new staff members and promoted two employees.
“Greg has a stellar reputation, portfolio and approach to interactive that will prove invaluable to our clients and the agency as we expand our capabilities,” said Mike Caguin, chief creative officer, Colle+McVoy.
Colle+McVoy has experienced six consecutive years of growth, due in large part to the agency’s significant investment in its social media and digital offering, which currently accounts for nearly 45 percent of its billings. In the last five years, digital billings have grown by 250 percent. Colle+McVoy’s interactive work has been recognized by the Webby Awards, Cannes Cyber Lions, The One Show Interactive, AdWeek Buzz Awards, The FWA and Communication Arts Interactive Annual.
Scott joins the agency from Ogilvy and R/GA, and will work to ensure that interactive projects exceed expectations for clients, including Indian Motorcycle, GT Bicycles, the Recreational Boating & Fishing Foundation, Land O’ Lakes and Cenex. He also has experience working with Nike, IBM, Axe, Google, Goldman Sachs and Verizon among others.
Adding to the interactive department news, Tiffany Hahnfeldt has been promoted to senior interactive producer from interactive producer and Max Thorson has been promoted to junior interactive creative developer from information technology coordinator. Hahnfeldt works with Colle+McVoy clients Caribou Coffee and Novartis Animal Health, and Thorson works with Schwinn Bicycles and People for Bikes among others.